Cheap Android smartphones are ready for purchase from Blu Studio, which is launching new affordable and unlocked smartphones for the North American market.

While the company has promised to launch Windows Phones in the near future, right now it is focusing on its Android models, which come in a number of colors and functionality for users.

The Blu Studio C Series is able to connect onto any GSM Network in the United States, which means users will be able to take the phone to any cell phone carrier and have it activated and working instantly.

"Blu is dedicated to continue bringing consumers choice in the way of unlocked smartphones, driven by the demand for affordable quality devices and the freedom of selecting their airtime provider, thus by eliminating the dependency of locked devices which the network carrier has to offer," said Samuel Ohev-Zion, CEO of BLU Products, in a media release.

"We will continue to fundamentally change the mobile industry by making great looking smartphones that can do amazing things, priced for everyone," he adds.

Blu says the goal is to show the general population that there is no need to spend hundreds of dollars for a phone.

The Studio C Series phones have large displays, a solid camera and speedy processing, giving it a leg up on other lower-end smartphones currently available. Add to that six different color options and Blu believes it has a winning product lineup.

The 4.7-inch display features HD viewing with 294 ppi pixel density, and with an 8.0-megapixel camera, including an LED Flash and full HD recording options, it allows users to take crisp photos or video while on the go.

At only $149 via Amazon.com, the phones are likely to be popular for those seeking to grab a smartphone but who don't want the more expensive Samsung or Apple options.

The smartphone sector has seen a rise in competition this summer, as Amazon launched its first smartphone model, Fire, with much praise for its ease of use and functionality. Tech Times has also reported on the LG G3 smartphone with high-end video and photo capabilities that is currently doing very well on the market ahead of the fall's Apple iPhone 6 launch.