Def Leppard, the band perhaps best known for pouring sugar on people, has debuted a music video for its song “Dangerous” exclusively via Guitar Hero Live. In other words, the band’s put a music video up on a video game as a platform.

The premiere of “Dangerous” comes as part of the “Def Leppard: On Through the Ages” premium content pack. Also included in the “premium show,” which is available now, are the music videos and tracks for “Let’s Go” and “Rock of Ages” from Def Leppard. “Dangerous” isn’t the first exclusive that’s landed at Guitar Hero Live, but it is the first exclusive music video.

“The way our fans discover and listen to our music has evolved so much throughout the years,” Joe Elliott of Def Leppard states in a press release about the exclusive debut. “Whether they’re playing on vinyl, streaming the songs online or playing along to our music video in Guitar Hero Live, it’s amazing to see how interactive music has become.”

Why exactly, did the band choose Guitar Hero Live for the music video’s debut out of all the possible platforms out there?

“There are so many interesting ways our fans experience our music,” says Elliott, “and having the video for ‘Dangerous’ debut in Guitar Hero Live felt like such a great way to reach all of our fans.” Well, I guess that’s certainly a reason.

The most likely outcome here is that the “exclusive” is very specifically an “exclusive debut” rather than anything else. Several months from now, the music video for “Dangerous” will almost certainly be available elsewhere. Like, say, YouTube — via Vevo, of course. Even so, the fragmentation of the music industry continues to be fascinating with several companies all competing for what is essentially the same products.

Source: The Verge