Blue And White 'Skylanders' Toys To Help Raise Awareness For Autism Support
Calling all Portal Masters; get ready to see some very special blue and white Skylanders toys in stores very soon. Activision announced that they have teamed up with Autism Speaks to create some limited edition Skylanders in order to raise money for autism charities, as well as offer education on autism.
The blue and white Skylanders will be sold in various retail outlets and are part of Autism Speaks' Light it up Blue Campaign.
As part of the campaign, the group wants to shine some light on autism by asking people to wear blue on April 2, which was the day adopted by the United Nations in 2007 as World Autism Day.
As part of their pledge to support the campaign, Activision will release Trigger Happy and Splat, including their vehicles, Splatter Splasher and Gold Rusher, in the special color scheme. The characters will appear blue and white in-game when in use as well.
The Skylanders SuperChargers toys are already available in the U.S. and in Europe and will be released in Canada on April 1.
According to a press release, Activision felt compelled to support Autism Speaks after receiving so much feedback since the launch of Skylanders, about how much it helped families with children who have autism.
"The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child's face, then we know we've done our job right," said Josh Taub, Activision's senior vice president of Skylanders Product Management.
In the U.S., one in every 45 kids, and one in every 68 children will be affected by autism. This will be the first year that Autism Speaks' Light It Up Blue Campaign will be teaming up with a video game company to help raise awareness and they are happy that a company, which can reach so many children and families, is taking part in the event to help bring awareness and education in its own unique way.
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