The elite American dating site "Beautiful People" has been hacked, leaking private and confidential information of nearly 1.1 million members.

The private details included income and sexual preferences, along with names and addresses of the genetically blessed individuals, which are now being traded in the black market.

BeautifulPeople.com is brutal when it comes to approving membership and allows only "beautiful" people to get on board. Apparently, the site-certified beautiful people judge the prospective members against certain benchmarks before letting them in. The company claims to have denied millions of people access, and removed thousands for gaining weight after joining.

The company website brashly reads, "BeautifulPeople.com is the largest internet dating community exclusively for the beautiful. Members rate new applicants over a 48 hour period based on whether or not they find the applicant 'beautiful.'"

Imagine the gall! The hackers have obviously chosen this particular site for shame-hacking them, which is a scary prospect in itself.

Although the company has tried to undermine the gravity of the situation by saying it was only a "slice of 2015" and that the leak has now been patched up, there is no getting back data that has already been lost and probably on its way to the black market for sale.

Ironically, in 2011, the company pulled a stunt saying that their site has been penetrated by a "Shrek virus," which paved the way for all "ugly" people to "invade" the space exclusively secured for beautiful people only. The media, of course, then lapped up the story giving the company exactly what it had aimed for - publicity.

Now, five years later, BeautifulPeople finds itself in the same spot, only this time for real, desperately trying to ward off this unwanted attention (that seemed so important five years back), which may compromise its credibility as one of America's top dating sites.