Sony Electronics is a top brand when it comes to car audio systems. In fact, online users hail the Sony Mex as the best car stereo receiver for 2016. Banking on this reputation, Sony has announced the release of XAV-AX100, an in-car audio system that supports both Apple's CarPlay and Android Auto.

The Sony XAV-AX100 offers a 6.4-inch touch panel display running on an 800 x 480 native resolution. It supports USB, Bluetooth and voice command using a connected phone. Sadly, it does not support NFC (one-touch connection).

Aside from the basic voice-activated commands like making phone calls, playing tracks and opening apps, some more options open up for the XAV-AX100 once a compatible phone is connected. For instance, the user interface's background color can be changed and the display be dimmed altogether. Note that messages can also be sent using the XAV-AX100's touch panel display.

The in-dash audio receiver comes with an upgradable firmware and a decent number set of input and output ports, which includes the rear view camera input. But what Sony really seems to be proud of is its audio technology.

"High power sound comes full throttle with the XAV-AX100 in-car audio system," says Sony in a blog post. "55watts x 4 Dynamic Reality Amp 2 and EXTRA BASS low boost circuitry overcome engine noise and reproduce clear sound at any volume level with deep and punchy bass. The 10-band graphic equalizer gives an astonishing variety of sound."

Together with all the hardware, Sony claims that its unique technology within DSO (Dynamic Stage Organizer) dispels the unclear or muddy sound produced by front-door mounted full-range speakers. The electronics company explains that the sound output is akin to that of dash-mounted speakers that provide a better audio experience compared to front-door mounted ones.

Connecting the XAV-AX100 to either CarPlay or Android Auto is pretty straightforward. It's really just downloading the app and connecting the phone to the receiver's USB port. To use Siri, CarPlay users will need to press and hold the device's home button until the digital assistant is displayed on the receiver.

Do note that for Android Auto, Android 5.0 Lollipop or later is needed. Also bear in mind that it will be the phone and not the receiver that will be processing most of the tasks.

According to a press release, the XAV-AX100 supports a plethora of languages. This includes English, French, German, Spanish, Dutch, Italian, Russian, Thai, Portugese, Korean, Simplified Chinese and Traditional Chinese.

Sony is planning to officially launch the XAV-AX100 for $499.99 before November 2016 ends.

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