Bottled Water More Popular Than Soft Drinks Among Americans
Americans have officially crowned bottled water as their beverage king. According to the announcement of the industry tracker Beverage Marketing Corporation, bottled water defeated carbonated soft drinks to become the highest selling beverage in 2016.
This change was a long overdue as the sugary beverages were affecting heath by triggering obesity- and diabetes-related problems.
Many activist groups consistently tried to raise health concerns among people in the U.S., which seems to have paid off as people became aware of the harmful effects of sodas.
Several U.S. cities raised their voice against carbonated drinks and voted for tax implementation on them in November 2016.
The Statistics Of Bottled Water Consumption
The total amount of bottled water consumption reached 12.8 billion gallons in 2016 from the previous years' 11.8 billion gallons per the Beverage Marketing Corporation.
On a basis of per capita, the intake of bottled water reached 39 gallons, whereas carbonated soft drinks consumption reduced to 38.5 gallons.
According to the report, the consumption of soda increased to 50 gallons in the late 1990s and early 2000's, but by the middle of the next decade bottled water would probably reach the 50 gallon mark.
In 2016, the total volume of bottled water increased by about 9 percent in comparisonto 2015.
"When Perrier first entered the country in the 1970s, few would have predicted the heights to which bottled water would eventually climb," said Michael Bellas, chairman and chief executive, Beverage Marketing Corp. He also added that bottled water has transformed the market for beverages.
Another industry tracker, Beverage Digest, also reported that in 2017 the amount of bottled water consumption would beat the carbonated soft drinks again.
However, the profit margins for sodas are still higher than that of bottled water. The most consumed bottled water brands included Nestle PureLife, along with Coca-Cola's Dasani and PepsiCo's Aquafina, reported Beverage Digest.
Marketing Strategies Of Different Brands
Two major bottled water brands used the Super Bowl this year, a reliable marketing platform for beverages during in game advertisements. They added PepsiCo which was supposed to market its new Lifewtr brand instead of its cola flagship.
The Fiji bottled water brand, Wonderful Company also launched a Super Bowl ad campaign.
Soda companies such as Coca Cola Co. are still spending huge amounts of money on advertising. However, they have altered their marketing strategy and started promoting smaller packs to stimulate profit growth rather than volume growth.
It remains to be seen if the people can maintain this healthier attitude of giving up artificially sweetened drinks and embracing the better option of bottled water.
Photo: Steven Depolo | Flickr
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