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Hype Around iPhone 8 May Overshadow Samsung Galaxy S8 Sales

16 March 2017, 7:39 am EDT By Samantha Dean Tech Times
Samsung may not generate as much sales for the Galaxy S8 as it did for the Galaxy S7. The hype surrounding the iPhone 8's improved features may overshadow the demand for Galaxy S8.  ( Sean Gallup | Getty Images )

The much awaited flagship device from Samsung, the Galaxy S8, is all set to be launched on March 29 in New York City and is expected to be released in April.

The Galaxy S8 is the successor of the Galaxy S7 and is one of the most anticipated Android smartphones of the year.

The flagship Galaxy S8 has leaked on numerous occassions along with its bigger sibling — the Galaxy S8+ — and is expected to come with a 3D Touch display, a 5.8-inch display and minimal bezels.

Despite these exciting features, a report shared by KGI Securitie's analyst Ming-Chi Kuo states that the Galaxy S8 may have lower sales when compared with the iPhone 8. The note from Kuo was obtained by 9To5 Mac.

iPhone 8 Hype A Threat To Galaxy S8 Sales?

Kuo has made several predictions on Apple earlier and is usually on the money. According to him, the Galaxy S8 is expected to face less demand as compared to its predecessor the Galaxy S7, which was released in March 2016.

People may want to wait for the iPhone 8, whose features Kuo feels are better than the upcoming Samsung flagship.

The device lacks "sufficiently attractive selling points," which is the reason why the iPhone 8, which may come with an OLED display manufactured by Samsung, may have an edge.

Keeping in mind that, both iPhone 7 and iPhone 7 Plus, which were released in 2016, featured the LED display, the rumored all new OLED display will be a major change for the device.

"We project Galaxy S8 shipments of 40-45mn units in 2017F, implying slower momentum compared to Galaxy S7 in 2016 (around 52mn units shipped)," says Kuo.

However, being the one and only flagship device of Samsung in 2016 right after the Galaxy Note 7 fiasco, the Galaxy S7 sales report may prove to be a tough competition for the Galaxy S8 this year.

One of the major turning points for the iPhone 8 will be the OLED display, which the much-hyped Galaxy S8 lacks. Apart from this, the iPhone 8 also may also house a wireless charging mode, additional biometric technology, as well as a brand new glass design and function area.

However, if one sits down to compare the rumored features and leaked images of both iPhone 8 and the Galaxy S8, the two devices look the same with "No home button" feature as well minimal bezels.

Nevertheless, Kuo believes that, though the Galaxy S8 will cost less than the Galaxy S7, the exciting new features of the iPhone 8 as well as its design changes, may have a negative impact on the sales of the Galaxy S8.

Better comparisons can be made once both devices land in the market. The Galaxy S8 launch date is approaching soon and Samsung may be able to capitalize on the market before Apple releases its flagship device later in the year.

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