Crayola Dandelion Color To Be Replaced By Blue Shade In Crayon Boxes
Say goodbye to using dandelion color to give flowers and sunsets a deep yellow shade in your art projects as Crayola is removing it in its crayon boxes.
Pennsylvania-based Crayola company is removing dandelion from its crayon boxes to give way for a new color. The company accidentally announced dandelion getting the axe via a video posted on Twitter on Thursday, one day earlier than expected as the company was set to announce the retirement of the dark yellow Dandelion on National Crayon Day on Friday.
Other Retired Crayola Colors
It is not the first time that the artists' supplies manufacturer booted some of its color albeit the move marks the first time that the company is removing a color from its 24-color crayon box.
In 1990, Crayola retired eight of its colors and replaced it with another eight. Maize, blue gray, orange yellow, raw umber, green blue, orange red, lemon yellow, and violet blue were placed in the Crayola Hall of Fame. The retired colors were replaced with vivid tangerine, fuchsia, jungle green, teal blue, royal purple, cerulean, wild strawberry, and dandelion, which is now getting replaced after nearly three decades in the Crayola box.
Dandelion To Be Replaced By Shade From Blue Family
Crayola said that it is replacing Dandelion with a shade from the blue family. Streaming on Facebook live on Friday, Melanie Boulden, senior vice president, U.S. and Global Marketing at Crayola, offered a small clue about the new color revealing that it will be part of the blue family. She also revealed that fans will be taking part in naming the new shade although more details about the upcoming crayon color is set to be announced in May.
"[I] can share two pieces of new information, the first is that the new color will be part of the blue family, and the second is this summer we are going to invoke our fans to name the new color because we want you all to be a part of Crayola history," Boulden said.
Not A Welcome News
Not everyone was happy with the announcement. Some Facebook users expressed their dismay over the removal of dandelion saying they use that color specifically for coloring certain objects because of its perfect yellow color and that it was the best shade of yellow for their art projects.
"This is the LAST color that should be retiring. It is my favorite one in the box," commented Becky Conway on Crayola's Facebook announcement. "I like it better than basic yellow. It is much more bold and shows up so much better. This is wrong on so many levels. I don't know how you are going to make up for this Crayola....but you better have some thing VERY good up your sleeve."
Others think that other colors should get the boot instead.
"Hate and never use yellow-green. It should be the one deleted. Dandelion is a stronger yellow that preschoolers can identify correctly," wrote Facebook user Amy Jones Farmer.
Crayola, which was founded 131 years ago in March 1885 as as Binney & Smith Company, currently manufactures 120 different Crayon colors excluding specialty colors. The company was acquired by Hallmark Cards in 1984.