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Twitter Plans To Stream Non-Stop Live Videos

26 April 2017, 6:44 am EDT By Andrew Norman Tech Times
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Twitter's COO and CFO Anthony Noto revealed that the company would stream live videos non-stop 24 hours a day, seven days a week. The company was developing programs, which would be aired on the platform after this change.  ( Bethany Clarke | Getty Images )

Twitter is looking to reach even greater heights as hinted by the company's CFO and COO Anthony Noto on April 26.

In a candid chat with BuzzFeed News, Noto revealed that Twitter would soon unveil its 24/7 live video streaming, which users would be able to enjoy any time.

Twitter Live Videos Now Non-Stop

Twitter hosted over 800 hours of live videos between January and March 2017. However, Noto claims that the service would soon become non-stop and host news, sports, and entertainment programming.

"Our goal is to be a dependable place so that when you want to see what's happening, you think of going to Twitter," Noto told BuzzFeed News.

This revelation comes just weeks after Twitter lost the right to stream the NFL to Amazon. However, despite the social media company being unable to clinch the deal, Twitter has experienced plenty of growth because of the video streaming functionality.

Noto also pointed out that revenue generation had increased due to the paid advertisements in these videos. He affirmed that the company was currently focusing on creating several interesting content for the video stream functionality

"We're working on many, many things. There's a lot in the pipeline," he shared.

Is Twitter Heading Toward A New Direction?

Ahead of its Q1 earnings review later this week, Noto revealed Twitter's future plans. Previous statistics show that making video streaming a 24/7 option may be the direction for Twitter.

The NFL package streamed through the site netted 3.5 million viewers, while the pre- and post-Oscar shows brought 6.4 million viewers to the platform.

In a few days, Twitter officials will head to their first-ever NewFronts event where the company will unveil some of its shows to draw in advertisers and sponsors. Although, Twitter's initial content may not be as polished or well produced as the Netflix programming, it would still be able to impress some people during the event.

"Focus in on it when you hear something that's of interest, but then maybe not be 100 percent focused on it when it's not of interest," Noto explained, talking about what he calls dip-in and dip-out programming, which the platform will stream initially.

He did not reveal the exact date when the 24/7 video streaming feature would go live on Twitter. However, Noto shared that it would probably take some time for the company to polish and create programming, which would be aired.

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