iPhone Sales Fall Short Of Expectations In Q2: iPhone 8 Rumors To Blame?
On Tuesday, May 2, Apple shared its earnings for the second quarter ending March 2017. The Cupertino-based company announced that it sold 50.8 million iPhones in Q2, which pushed its revenue to $33.2 billion between January and March.
Compared to the same period in 2016, the sales and subsequent revenue has dropped slightly for the company. In 2016, Apple managed to sell 51.2 million handsets.
Apple's CEO Tim Cook revealed in an interview that he blamed the array of rumors regarding the upcoming iPhone 8 for the sales decline.
iPhone 8 Rumors Behind Lower Sales of Previous iPhones?
iPhone 8 rumors started even before Apple released the iPhone 7 and iPhone 7 Plus handsets in 2016. Since then, leaks and speculations have been abundant with regard to the next iPhone, supposedly named iPhone X or iPhone 8.
"We're seeing what we believe to be a pause in purchases of iPhone, which we believe is due to the earlier and much more frequent reports about future iPhones," Cook stated during the earnings call.
Apple is known for closely guarding its upcoming products. However, this has not discouraged iPhone enthusiasts from digging deep and revealing new information pertaining to the impending smartphone.
Cook's statement indicates that he believes that potential customers are choosing not to buy the current-gen iPhones as they wait for the iPhone 8, which is rumored to release by September or end 2017.
iPhone 8 Rumors
Apple is expected to unveil the 10th anniversary edition of its iPhone this year and rumors have been rife regarding the impending device's design, features, and specs. The most popular speculation regarding the iPhone 8 suggests that the device would feature an overhauled design with an edge-to-edge display and no home button.
These rumors likely stem from the fact that Samsung, Apple's greatest competitor when it comes to smartphones, released the Galaxy S8 and Galaxy S8+ handsets which bear a similar design.
The iPhone 8 is also expected to move the Touch ID sensor to the rear of the device or under the display. Leaked prototype images and schematics purportedly belonging to the handset indicate the same.
Other rumors include the introduction of an OLED display and an iris scanner, similar to the Galaxy S8 and Galaxy S8+.
If rumors and speculations about the iPhone 8 can affect sales of previous-gen iPhone, as Cook indicated, then it is clear as to why the Cupertino-based company tries to maintain secrecy regarding upcoming devices. It remains to be seen how many of the alleged specs and features of the iPhone 8 eventually make it to the final device.
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