The Coca-Cola Company is introducing a new product to its diet soda line as part of its commitment to help people regulate their sugar intake. According to the company, "Coke No Sugar" does not contain any sugar and has the closest taste to the company's classic recipe.
Everyone has heard of that marketing line before, but is there more truth to it this time around? Find out what makes Coke No Sugar different from Coke Zero and Diet Coke.
Coca-Cola And 'Health Research'
The Coca-Cola Company has been sued over claims that it misled consumers into drinking its sugary products through various funded research, despite knowing about the harmful effects of diet beverages to the human body. The company, however, assures that it is committed to helping promote moderation in sugar and calorie consumption.
"It's the biggest investment we've made in a new product launch for a decade and will give people the great taste of Coca-Cola Classic but without the sugar," Jon Woods, Coca-Cola Great Britain's general manager, said.
What's In The Can?
According to Coca-Cola, a research in 2015 showed that half of the participants were unaware that Coke Zero did not contain any sugar. To assist its consumers make more informed decisions with their beverages, the company is removing Coke Zero from its product line in Australia and is replacing it with Coke No Sugar.
Coke No Sugar is an entirely new recipe that the company proudly claims tastes the closest to the classic drink.
"We wanted the experience of drinking Coca-Cola No Sugar to be as close as possible to 'The Real Thing,'" Coca-Cola Australia's President Roberto Mercadé said.
So what makes the newest product different from its no sugar predecessors? It simply boils down to the absence of one preservative and the different amount of sweeteners.
Coke No Sugar does not contain the preservative sodium benzoate, but the amount of sweeteners in each serving is higher than the amount of flavoring, as opposed to Coke Zero, which contains more flavorings than sweeteners. Diet Coke, on the other hand, has a higher amount of flavoring compared to coloring, sweeteners, and food acids.
The move is actually in line with the company's marketing strategy in the United Kingdom, where Coke Zero was reformulated and renamed "Coke Zero Sugar," but Coke No Sugar has only been launched in Mexico prior to Australia, but if there is wide acceptance for the new beverage, Coke No Sugar could make its way to the United States.