Google will soon crack down on unwanted contents that pester users of the Chrome web browser. By January 2018, those irritating autoplay videos will inch closer to extinction.
The latest deployment of the company's internet browser, dubbed Chrome 64 Beta, provided a preview of the empowering feature. As announced in the Chrome developers' official blog site, Chrome users will be given the option to silence autoplay clips on per website basis. The added tool is among the fresh bunch of powerful enhancements that Google said will make for a richer web browsing experience.
In the blog post, Google said the feature will reach the general public January next year, but for the more advanced users, the browser improvements are already in live testing status and ready to download via the Chrome Beta program.
The headline features packed with Chrome 64 Beta are aplenty, but everything adheres to Google's promise of safer and better internet experience, courtesy of the company's free Chrome download. Among the highlighted upgrades is a stronger pop-up blocker that only complements the ability to mute autoplay videos.
Another security feature will provide robust protection from redirect prompts, killing off the tricks employed by some websites to generate heavy traffic.
Also, there are a host of feature tweaks with the obvious purpose of pleasing the millions of Chrome users out there. The HDR Playback capability for Windows 10 is one, and the Split View is another, which fans of multitasking will certainly welcome with open arms.
The spotlight is mainly trained on the feature to mute autoplay videos. The remarkable thing is the new function makes it quite easy to apply the silence mode per website. By ticking the "always block on this site" option, users can forget about further disturbances from the blocked websites.
As Google has consistently harped about, the Chrome feature upgrades are engineered to eliminate incidents of abusive experience while browsing the vast expanse of the world wide web.
Why The Feature Steps Up
Chrome becoming more user-friendly is seen to benefit both Google and internet users. The latter, as claimed by Google, will have a general web experience that is more bearable if not less frustrating. To be sure, a browser minus the non-desirable contents will come off as a treat for regular net users.
However, Chrome stuffed with too many restrictions could easily slide into some form of censorship or even guised monopoly. Google, after all, is already a dominant player in the global digital advertising industry. The company regulating and at the same time cornering revenues off the internet seem unsettling to many web stakeholders.