Pennsylvania-based frozen cheesesteak company Steak-umm succeeded in its goal to become verified on Twitter. Steak-umm's campaign to get the blue-checkmark on its Twitter account began back in August.
Twitter gives verification to well-known figures, celebrities, companies, and others.
Steak-umm launched a campaign to get verified in August. Ever since launching the campaign, Steak-umm has posted bizarre memes and inspirational posts and confronted Twitter. The campaign was masterminded by Nathan Allebach.
Steak-umm responded to how it feels now that it is finally verified.
"The truth is that the power of the people and the magic of our meat finally tore down the corrupted corporate walls of twitter," said Allebach through the Steak-umm Twitter account. "We've been mounting pressure for months with our followers doubling in size every few weeks, celebrities getting involved like William Shatner and Joey Diaz, coverage from press like HuffPost and Philly Inquirer, as well as a constant outpouring of content every day. We broke them."
Allebach says through the Steak-umm Twitter that the company was verified without being previously notified about it but does add that Twitter kept telling the company that their "verification department is down" ever since it verified "Nazis" in the fall.
Benefits Of Twitter Verification
Twitter's blue checkmark is a status symbol. It sends a signal to the world that a company, brand, product, or personality finally made it. The checkmark isn't usually requested by those who want it. It is bestowed upon accounts by Twitter. Later, it did add an application for the status.
Twitter outlines how accounts go through a verification process.
"An account may be verified if it is determined to be an account of public interest. Typically this includes accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas."
Verification from Twitter allows users to know that accounts are an official source. It adds authority to accounts that receive the blue checkmark. Twitter was the first social network that added a verification system for accounts.
Some of the first accounts to be verified include the Centers for Disease Control and Prevention, Kim Kardashian, and Oprah.
Twitter will also suspend account that fake any form of verification.
"Verified badges must be applied by Twitter, and accounts that use a badge as a part of profile photos, background photos, or in any other way that implies verified status, are subject to permanent account suspension."
Twitter verification allows companies to have authority and clout in the social media world.