iHeartMedia announced its first bot for iHeartRadio, its popular digital music streaming service, during CES 2018. Now, the music service is set to release its first update for Facebook Messenger bot.
According to the company, iHeartRadio is adding several curated Valentine's Day stations, including Love Songs Radio, which will be hosted by Kelly Clarkson.
Listen To Love Songs On Facebook Messenger
Clarkson will be playing some of her favorite love songs and chatting with listeners about her picks, until Feb. 18. Her hosting comes with good timing as it is still fresh from this year's Valentine's Day celebration.
"We're excited to offer this new Valentine's Day treat to Facebook Messenger users -- the platform provides an engaging way to reach music fans and connect them with their favorite music on iHeartRadio," Chris Williams, Chief Product Officer of iHeartMedia, told Tech Times.
"The Valentine's Day theme is the first of many fun features and updates we plan to release for the iHeartRadio bot throughout the year. Holidays and timely moments are great opportunities to offer something special, keep things fresh, and continuously engage our listeners," Williams continued.
A New Way To Play Music
Why launch an iHeartRadio bot for Facebook Messenger? The company's idea was to provide listeners a new way to access music. They can ask the bot to play music based on a specific genre or geographic location, and once selected, iHeartRadio will stream an ideal live radio station.
The Most Requested Genres And Locations
Like its music app, iHeartRadio's chatbot for Facebook Messenger lets listeners choose songs from multiple genres, including the Top 40 & Pop, Country, Hip Hop & R&B, Alternative, Rock, Dance, and Classic Rock, in addition to playing the latest news and talk shows.
According to iHeartRadio, the most requested genres through its Facebook Messenger bot to date include Hip Hop and Country. Meanwhile, Atlanta, Chicago, Nashville, and New York are some of the more popular geographic locations using the bot.
After the Valentine season, listeners can look forward to iHeartRadio's other curated playlists for its Facebook Messenger bot for some of the remaining holidays and events of the year.
"Some features may include Christmas in July, iHeartRadio Music Festival, and others," Williams said.
Stations announcing their signature events would also be added.