Samsung's new 970 PRO and 970 EVO NVMe SSDs are rolling out with lower prices than first expected.

The price cuts apply across the board too, and the best part is they shave a lot off the original cost of each model. This just goes to show that the company is out to undercut its rivals in the heated competition.

Samsung 970 SSDs Now Cheaper

First off, the original suggested retail prices of the 970 PRO were at $630 for the 1 TB model and $330 for the 512 GB version. Over at Newegg, they're now available at $500 and $250, respectively. Crunching the numbers, that's $130 off the former and $80 off the latter.

Meanwhile, the 2 TB 970 EVO is now going for $800 (instead of $850), the 1 TB model for $400 (instead of $450), the 500 GB for $200 (instead of $230), and the 250 GB for $110 (instead of $120). Compared with the 970 PRO lineup, the price drops aren't as big. However, they are, of course, welcome.

To put things into perspective, Samsung is slashing down the 970 PRO SSDs prices by over 20 percent and the 970 EVO units by over 10 percent.

One thing worth mentioning here is that these cuts aren't sale prices. That means it's safe to assume that these are now the official price tags of the SSDs.

A Quick Look At The 970 PRO, 970 EVO

Samsung promises "unparalleled performance" when it comes to processes such as 3D and 4K graphics work, gaming, and data analytics.

It touts the 970 PRO to be capable of offering a sequential read speed of up to 3,500 MB/s and a sequential write speed of up to 2,700 MB/s.

As for the 970 EVO, it can also reach a sequential read speed of 3,500 MB/s, while its sequential write speed can go up to 2,500 MB/s.

These performances have been made possible thanks to the company's newest V-NAND technology and Phoenix controller.

The Bottom Line

From the look of things, Samsung is taking measures against the likes of Western Digital, particularly its WD Black 3D. If anything, the lower costs make the price-performance ratio of the 970 PRO and 970 EVO NVMe SSDs a whole deal better. In other words, this gives plenty of consumers an accessible opportunity to equip their rigs with speedy SSDs — that is, if they haven't upgraded from an HDD just yet.

Newegg and Amazon, to name at least two retailers, are selling the SSDs at their new prices.