Market research has developed from relying on conventional assessments to more sophisticated techniques employing AI techniques to forecast what consumers will want in the near future as a result of the rise of AI and big data. Market analysis has been typically done through focus group interviews or textual questionnaires. These techniques are erroneous because of their inherently flawed nature.

According to tech-entrepreneurs Ritvij Gautam, Tim Rotolo, Shruti Goli, and Karthik Ravi, there is a noticeable gap between how companies gather user feedback and what it tells them about their product's digital experience. Companies use a slew of tools to try and approximate their digital experience, but the insights produced by these tools are often siloed. Customer feedback is a potent source of data that provides you with critical insights into every aspect of your business, which can help you increase revenue or lower marketing costs.

Ritvij Gautam, Tim Rotolo, Shruti Goli, and Karthik Ravi are the co-founders of Trymata, a top company powering digital experiences for leading brands. They named it after trymata- a nut that has a hard exterior shell with an edible interior, like a walnut or hickory nut. Ritvij serves as the Chief Executive Officer, Shruti as the Chief Product Officer, Timothy as the Chief Growth Officer, and Karthik as the Chief Technology Officer. Trymata enables product and marketing teams to clearly see how product and design changes they are implementing influence the user experience at the granular level. In turn, this will enable these teams to understand exactly how product changes impact revenue driven by their digital experience, which is the holy grail of product-led growth. 

Officially launched in October 2022, Trymata is the unified vision of TryMyUI, Inc. and its recent acquisition, Stitchology.ai.

The Trymata platform is powered by a robust AI engine that connects all the data threads currently used across various teams. From detecting user frustration at scale to analyzing actions of real-time site visitors, this tool optimizes key user flows and helps teams make smarter roadmap decisions to drive growth. 

The Trymata team believes that product analytics today are broken. Companies use a multitude of tools like Google Analytics, Hotjar, UserTesting, Fullstory, etc., to understand what users are doing on their websites and apps. Unfortunately, the data provided by each of these tools is often extremely siloed.

"Think about the parable of 5 blind men feeling an elephant. Each blind man touches a different part of the elephant and forms a different and equally inaccurate opinion of what it is. With the joint power of the Trymata Product Analytics and User Testing suites, we enable our customers to uncover an end-to-end view of their product experience and not just snippets of information that are extrapolated from inaccuracy," Ritvij and Shruti explain.

Therefore, it is important to learn and understand that today, every company is a digital experience company. Investing in a practice enabling you to understand your digital experience is key to understanding your customers and, eventually, your revenue.

Remember, the digital market opportunity is enormous. Additionally, the Trymata team insists that a website is a critical component of any digital business' success. Their goal is to be the ultimate one-stop shop to fully understand the customer journey to driving product roadmaps directly leading to revenue.