If Taco Bell has taught us anything over the years, it's that anything, for better or for worse, can be made into a taco. The fast food chain's new breakfast menu item proves just that.
Taco Bell will be adding a new line of Biscuit Tacos to its breakfast menu Thursday. This new food is basically what it sounds like. Instead of a tortilla, you've got a little biscuit wrapped around combinations of egg, cheese, bacon and sausage. The Biscuit Taco will be sold for a suggested retail price of $2.49.
If you're like me, and the mere mention of a biscuit makes you think of fried chicken, possibly of the KFC variety, then Taco Bell has you covered. For a limited time, Biscuit Tacos can be ordered with crispy chicken and gravy or jalapeno honey, which is like Taco Bell's take on chicken and biscuits, according to Bloomberg Business. Just look at the photo of that crispy Chicken Biscuit Taco with jalapeno honey drizzled over it and tell me it doesn't make your mouth water.
The Biscuit Taco will launch almost a year to the day since Taco Bell rolled out breakfast in its 6,000 locations on March 27, 2014. The fast food chain's current breakfast offerings take its beloved menu items and make them more suited for the AM with eggs, potatoes and sausage in burritos, tacos and Crunchwraps. Breakfast now makes up about 6 percent of Taco Bell's sales, according to Bloomberg Business.
However, with the addition of the Biscuit Taco, Taco Bell is definitely looking to make breakfast an even bigger part of its brand. As restaurant traffic during breakfast time continues to grow, fast food restaurants like Taco Bell are hoping to get more of those consumers into its restaurants and steer them away from the competition as a ton of fast food chains beef up their offerings for the first meal of the day. Serving up wacky menu items like the Biscuit Taco is one way Taco Bell hopes to do that.
Set your alarm clock for March 26th. pic.twitter.com/R6PuARpYEV
— Taco Bell (@tacobell) March 24, 2015
"The Biscuit Taco is going to get people to rethink their morning routine," Taco Bell CEO Brian Niccol told Bloomberg Business. "When you do things that people don't see coming, those are the types of products that get people talking."
We'll just have to wait and see if these are the types of products that get people eating too.