Facebook is making a lot of strong moves since the beginning of the year. The company is proving that it intends to control the Internet and all the majority of the information that goes through it. At the company's F8 conference, Facebook announced ads for mobile devices and a new way to log into apps and websites with your Facebook account.

While Google has been delivering mobile ads to users for quite some time now, this is the first time Facebook has entered the space. The company calls it, Facebook Audience Network and it will allow developers to make more money without having to sell their own ads or even doing their own targeting.

"Today we're announcing an expanded test of Facebook's Audience Network - a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps," says Facebook.

By just integrating a small amount of code, developers can run Facebook's mobile ads in banners or they can choose to work with Facebook to create native advertisement units.

For those who are interested, Facebook says developers can sign-up right now for the Facebook Audience Network mobile ad service or speak with a representative to get early access. As per Facebook, the new service will roll out in the coming months.

So far, there are only three options for ad formatting; standard IAB banners, standard IAB interstitials and native ad units. We suspect Facebook will add a few more if this program turns out to be a success.

Facebook is also thinking about its users as to refrain publishers from bombarding viewers with ads. The company said, only one on-screen ad at a time should make for a smoother experience.

Log-in to websites and apps anonymously.

If the social networks new ad program sounds interesting, this is even better. Many websites allow its users to log-in and place comments with their Facebook accounts. Several apps allow users to log-in for deeper interaction by using their Facebook accounts. In many ways this is a great idea, but whenever this is done, users are forced to give apps and websites their personal information.

With the company's new "Anonymous Login," these issues can be kicked into the past and never to be seen again. It appears for the first time in many years that Facebook seems to care about user privacy, and we welcome it with big, wide-open arms.

"Sometimes people want to try out apps, but they're not ready to share any information about themselves. For this, we're introducing a way to log in to apps anonymously."

"Anonymous Login lets people log in to apps so they don't have to remember usernames and passwords, but it doesn't share personal information from Facebook. People can decide later if they want to share any additional information, once they understand more about the app," says Facebook.

Another great thing about this feature is that users have more power over their privacy. Users can choose what gets shared with apps and websites if they feel the need to share some information. If users are feeling the need to keep everything to themselves, then they can simply log-in anonymously.

We are very happy to see Facebook travel down this path. We suspect many users who comment on websites will no longer have to create fake Facebook accounts to have that feeling of security where privacy is concerned.

Whenever the social network chooses to make this feature widely available, we expect it to take off considerably, the moment folks find out what it can do and how much it protects their personal information.

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