Google introduced its new open-source initiative called Accelerated Mobile Pages last week to enable faster loading times for viewing webpages on mobile devices. AMP will be built into the HTML of existing webpages so that even sites that are packed with ads, high-powered graphics, videos and carousels will load more quickly.
Google News has also integrated AMP to make news web pages pop up sooner, which may please a lot of people—especially since a significant chunk of Google Searches occur on mobile devices.
More than half of the 100 billion searches Google gets each month are coming from smartphones, Senior VP of Google Search Amit Singhal revealed at Re/code's Code/Mobile conference at the Ritz-Carlton in Half Moon Bay, Calif., on Oct. 8.
The statistics don't count mobile devices like tablets that have screens bigger than 6 inches, but the fact shouldn't be that shocking since it seems like just about everyone walks about with minicomputers in their pockets.
"Search as we think about it is fundamentally how you will interact with computing," Singhal said. "Computing may live in a 4-to-6-inch device, it may live in a desktop, it may live on a 1-inch round device."
And of course with voice search functionality and Google Now cards, it's easier than ever to speak directly to your smartphone or to directly retrieve whatever information you need to look for with just a tap—whether that's calling mom, searching "what time is The Walking Dead on," or checking to see the weather.
"We don't think about just the [search] box anymore. What we think about it is device capabilities. On the other hand, we think about environment," he said, adding that typing in a search box is not dead since sometimes it's not appropriate to just speak what you need, especially if you are, for example, in a quiet room.
Singhal said he believes that people will continue to type their searches just as much they talk and tap their searches via Google Now.