After a month-long wait since the clothier Fossil revealed its plan to release a line of smartwatches and wearables, the company's first brand line, the Fossil Q, has finally hit stores. 

Well, one model from the line, at least: the Android Wear Q Founder, which is priced at $295, is not only compatible with iOS and Android and functional, but it is also touted as a much more stylish option to the wider array of more Spartan wearables out there — and a lot more affordable than TAG Heuer's $1,500 smartwatch, which was more or less created with the same mission in mind.

The Q Founder also comes with a custom-made Fossil smartwatch OS with its own add-ons on top of the one offered by Android Wear. Amenities include a selection of different watch faces to give your wearable an individualistic flair, as well as a Fossil original feature that borders a bit on the eccentric: the Q Curiosity, an app that prompts users to do something a little bit out-of-the-ordinary on the regular by presenting daily mini-challenges. 

The Intel chip-powered wearable contains 4 GB of storage and 24-hour battery life before it needs a recharge. The Q Founder has all of the heft of a traditional class act timepiece, weighing in a at 71 grams (the Apple Watch Sport, one of its more direct competitors, clocks in at about 50 grams), with a face that is 46 mm long and 13 mm thick. 

While the Q Founder might be the first in the Fossil Q line to be made available for purchase, it's certainly not the last; as per Fossil's October announcement, we'll be sure to see Fossil's other smartwatch, the Q Grant, as well as the company's smart bands the Q Reveler and the Q Dreamer, come out just in time for the rest of the holiday shopping season.

Via: Digital Trends