Motorola has decided to focus on the fitness-oriented wearables corner of the tech market with its new smartwatch, the Moto 360 Sport, demographically zeroing in on athletes, gym bunnies and generally anyone who is up for a jog or a pick-up game as their customer base.

"Designed for sport. Built to last: Push yourself to the limit without worrying about your watch," seems to be the de facto tagline for this wearable, according to a press statement released earlier today by the multinational telecommunications company.

Announced on Dec. 1, the smartwatch comes with built-in GPS, compatibility with a slew of Android fitness apps like MapMyRun, Under Armour Record, Strava, Google Fit and Fitbit, as well as a Motorola-designed, already-installed heart rate app called Moto Body, a "personal coach" that sends weekly summaries of the user's fitness progress via email, and a Google Play music player. 

The wide-faced smartwatch doesn't sacrifice durability for thickness or chunk, featuring "edge-to-edge glass" in an effort to make the typical smartwatch's tiny type a little easier to read, LCD screen and a membrane-like bezel. The wearable's battery can also last an entire day, regardless of whether or not it's in Ambient mode. 

Motorola is quick to point out that the Moto 360, which comes in red, black and white, is also good for non-sports-related day-to-day activities: other features include email access via Gmail, a preloaded WhatsApp messenging app and both weather and traffic updates.

The Moto 360 will be available to purchase in January 2016 for $299.

Via: Motorola