Believe it or not, there's an iPhone in there somewhere. This beast is the Studio, the latest accessory from smartphone lens maker Olloclip. It's a fairly intense modular system designed to transform Apple's handset into a photography machine.

At the center of the system is a thick and rugged case with a gutter on the rear into which a number of different clips can be hooked. These can by used as simple handles for shooting video or can house a number of of different accessories, including a GorillaPod-like stand, lighting, a microphone and a kickstand. And, naturally, there's still a slot for the company's signature clip-on lenses.

On its own, the case is probably a bit bulky for everyday use, but it's a compelling little accessory hub for those looking to really, really step up their iPhone photo/video game. The Studio is up now for preorder, priced at $90 for both the standard and plus model iPhone versions.