The gaming industry knows that companies ideally impose a lifespan for their products. Previous systems followed a general life cycle of five to six years.

Most of the major manufacturers applied the same rule for the longest time and consumers have already expected it as a common practice. Yet, Nintendo plans to set a new standard just like it did with the Switch. According to Shigeru Miyamoto, consumers can expect the game system to feature a longer shelf life than its predecessors.

Confidence In Longevity

Miyamoto reportedly made the statement during a recent investor call and noted that the firm believed in the console's potential to last longer than previous models. He likewise confirmed that the firm continues to push consumers to want the device.

"The marketing strategy going forward is to instill a desire to purchase Nintendo Switch among a wide consumer base in all the regions of Japan, the US, and Europe," stated the video game producer.

Selling Points

According to Nintendo, the company wants its consumers to realize that portability is the Switch's best feature. Furthermore, instead of the common scenario wherein a family owns a single console and shares it with the group, the firm ideally wants each individual to have their own unit.

It looks like the company aims to establish the Switch as its own device classification. As it stands, it occupies a unique position among game system as being a hybrid console that seamlessly transitions from docked mode to portable in just a few easy steps. Moreover, it's a unique package that already features two separate controllers for multiplayer sessions whenever needed.

"When you think about what can be done with the Nintendo Switch as a device that can be taken on the go and that every person has in their hands to play, you realize it has many features not available on any other hardware to date," Miyamoto added.

Numbers And Movie Deals

Based on the success that Nintendo continues to enjoy since it officially launched the Switch last year, it is easy to understand why the firm sounds confident about its life cycle. After all, to date, the device has sold close to 15 million units and does not show any signs of a decline.

Outstanding software support from both first-party and third-party publishers continue to drive sales numbers up. Super Mario Odyssey, Nintendo's most recent release, along with The Legend of Zelda: Breath of the Wild and Mario Kart 8 Deluxe, are among the top-selling software bought alongside the hybrid game system.

In other news, Nintendo inked a deal with Illumination Entertainment to produce a movie based on the world's most-recognized mascot. It was confirmed that Miyamoto will personally be involved with its production.