Every website is hosted somewhere. While you select a host, you might think that this decision is of no importance. But, one wrong decision can definitely harm your business. Poor performance and slow pages loading time result in a higher bounce rate and loss of profit.
However, the good news is that by using a reliable web hosting service, you can easily overcome these pitfalls. Keeping your website up and running securely helps to make your customers happy and prevents interruptions from conversions. In other words, it's imperative to maintain a reliable revenue generator and it's possible only when you upgrade your web host.
Below are seven practical reasons why you need to switch your web host today. Let's read on.
Increase Your Bandwidth
There are several things that take up a lot of the bandwidth, but nothing uses much of your bandwidth as the programs that you select to run on your website.
Bandwidth is simply the highest data transfer rate of an internet connection, or most importantly, how much data can be sent through a connection at any given time. The more programs on your site mean you need more bandwidth. Downloading content, games, and videos are some of the examples of programs that require a lot of bandwidth.
A lack of proper bandwidth causes websites to slow down and adversely affects the conversion rate. For conversion and other marketing purposes, bandwidth is vital to a website.
Sometimes, security tools can affect your internet speed. In particular, using firewall software or using a VPN can slow down your internet by 3-fold (or worse), though this is not always the case. This happens because it's making your connection as secure as possible while covering your tracks, but it should be barely noticeable.
Thus, it is essential that you upgrade your web hosting service to manage programs that require high bandwidth.
Manage Increase in Daily Traffic
Besides plugins, website traffic can also take up much of your system's bandwidth.
As you require more bandwidth to effectively run programs, likewise, you need more bandwidth to manage more traffic coming to your website. Reports reveal that approximately 99% of all the websites use less than 5GB of the bandwidth every month. Hence, you won't need it anymore when visitors come to your site.
The most basic web hosting plan can share a single server to numerous websites at one time. If one site on that server witnesses a steady increase in the total number of visitors, it adversely affects all other websites present on that server.
A slow server leads to a slow running website, which is one of the most significant reasons why websites fail to maintain their online reputation. A high-quality web hosting plan aims to resolve the reputation issue. If you expect that the increase in traffic soon becomes a recurring event, then update your web hosting plan.
Prevent Website Security Threats
There are particular steps to ensure that your website's security and privacy remain your top priority while you run any website. Many of the basic web hosting plans don't offer the best security features.
As long as you're gathering sensitive data on your website, like customer financial information, it is crucial that you do everything to keep that information secure. Some strategies include using VPN, secure passwords, and encrypted password managers. "All these tools secure your login pages, scan your data regularly for vulnerabilities, and, by default, lock you into a reliable web hosting service with strong technical support that backs up your data to a remote server," says Nathan Finch, a linux database admin at Aussie Hosting Ltd in Sydney.
If your existing web hosting service doesn't offer you any of the above-mentioned features, there's never going to be a better time than now to upgrade them.
Your Website is Running Slow
If your website is running slow, it's an excellent chance to update your web hosting plan. The reason for the slow speed is simple; your website has expanded from your current hosting plan.
A slow website damages user experience when they visit your site and also hits your SEO rankings. It brings a few visitors and a high bounce rate for you, which you don't want. Upgrading your web host can surely solve this problem for you.
Providing Exceptional Customer Service
A web host provides you with far more than simply silicon chips and server space. Most hosting companies offer great support to help you troubleshoot the issues when they take place, so when looking for a new provider, make sure to choose one with excellent customer support.
Hosting providers are managed and run by experts (we hope) who should be capable of fixing any technical issue. For instance, when your business launches a brand new website, but it loads slowly out of the gate. To resolve the issue, you call up their support center and discuss options to help you optimize its performance, like scaling your images for better loading time.
If you don't have a support center for your website host, it's time to find some other host. Website downtime was cited as of the main reasons that online businesses lose reputation in a recent report by Weave.
Expand Your Business
If your business is growing well, and you want to start another website, a dedicated hosting service might allow you to do that. With better and more adequate resources at your end, you can successfully maintain and operate different websites without any hassle.
Software Updates
Most of the websites are easy to edit and later pose significant dangers. Like your computer's operating system needs to be kept updated for security and performance, the same goes for your website. Old web hosting makes software updates a problematic task. For regularly updating the core software and any plugins, you need first to upgrade your web host.
Features to Look When Upgrading a Web Hosting Plan
The features that make the web hosting plan exceptional depends on your goals for growth. But, there are several other aspects you must keep in mind when you decide to update the hosting plan. The following are some of the things you should consider before choosing a web host.
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Unlimited growth potential: When you decide to buy a hosting plan that helps you expand your business from visitors to traffic, then use images and videos, look for a plan that offers enough bandwidth and space to build your site.
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Robust security methods: Cybersecurity is a growing concern in today's era. Look for a plan that provides protection against all possible threats and vulnerabilities that attempts to exploit your site.
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Uses a content delivery network: Hosting plan offers you to access a content delivery network that enhances the site's performance. It is vital because copies of your website are shared with servers all around the world.
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Hosting account isolation: It means that you have access to specific resources regardless of any other site on the same server. By this, you remain efficient if a shared hosting account is making a lot of the traffic.
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Cost-effective scaling method: Always choose a hosting plan that doesn't make you feel like you're being penalized because you're getting more and more popular.
Final Thoughts
To sum up, the ideal web host does everything for you and for your website. If you've been facing any of the issues mentioned above, then switching to a new and better web hosting provider can be the prior solution to all these issues. Updating the web host improves the user experience, enhances security, and adds more value to the SEO rankings.
* This is a contributed article and this content does not necessarily represent the views of techtimes.com
