Learn Why Appy Pie AppMakr Gives You Unlimited Push Notifications
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Push Notifications are one of the most basic elements of a good mobile app. An app that does not include push notifications will most likely fail in the long run. Despite that, it is rare to see a business optimize their apps to include timely push notifications for its users.

The importance of push notifications is proven by app building software like Appy Pie AppMakr that has made the push notification feature standard for all users. So, in this article we are going to learn what push notifications are and how they can benefit your business.

What Are Push Notifications?

Let us start with the basics. What are Push Notifications, you ask? Quite simply, push notifications are small one-line messages that can reach your users anytime and anywhere.

Push notifications are a milder, less annoying version of pop-up ads. They aren't as invasive or disruptive as pop-up ads and respect the freedom of mobile users. They are used by mobile apps to communicate and interact with the users and keep them coming back to the app. Push notifications can appear as text messages on a smartphone. However, they are wildly different from text messages.

For example, messages are meant to be opened and hence do not show the entire text in the notification itself. Push notifications, on the other hand, need to be short, sweet and must fit in the visible notification area. If your push notification extends a certain word count, it can actually hurt your conversion rate.

Another difference between push notifications and messages is that push notifications take users to a screen on the app whereas messages open the Message app installed on the phone. SMS promotion is often treated as spam by the users and is not as effective as push notifications for a business.

Apart from their advantages over SMS, push notifications have become the industry standard for apps for various reasons. These reasons practically define 'why' your business needs push notifications. Let us discuss each of these reasons in detail.

User Freedom

The greatest advantage of push notifications is that they can be turned off. Sounds weird, doesn't it? Well, that's the greatest advantage a push notification gives you. Users who don't want to get notifications can turn them off. This can help your business save resources. Notifications will be sent only to users who want to interact with your brand.

This can do wonders for your conversion rates despite sounding counter-intuitive. Users that want to enjoy the benefits of specialized offers or information can keep your push notifications active and get what they want. The ones that allow your push notifications are most likely to find value in your brand. Ensure that the notifications that you send give users the value that they're looking for.

The good news is that for certain industries such as entertainment and commerce, users tend to keep push notifications active. So despite allowing users to enable and disable notifications, nearly 60% of users are likely to keep them active.

Location-Specific Push Notifications

Another reason why push notifications are an important marketing channel is that they can be customized based on the location of the user. The success of a push notification is directly proportional to the value it provides to the app users.

Location-specific push notifications are easy to design and deploy and they are 100% more likely to appeal to the user and provide them the value they are looking for. For example, if you have an entertainment app, providing users with discount coupons push notification for their nearest theatre is a great way to provide relevant value to your user.

Location-related notifications can be sent out easily because you can get user permissions to use their location while the user is signing up for your app.

Enhanced User Experience

While push notifications are predominantly a form of marketing tactic, you can also send push notifications to enhance user experience. For example, if you have an online ordering app, you can send a notification about offers and coupons on a user's favorite restaurant. Let me explain.

Imagine that a user loves ordering from a restaurant. You can enhance that user's experience for your app by sending them offers on their favorite restaurant on weekend nights. This provides them additional value from your app and they are more likely to order food with your app.

Increased Engagement and Retention

This reason can be realised easily if you've read the reasons given above. Push notifications directly contribute to increased customer engagement and customer retention.

In fact, push notifications are the greatest way to retain users in the modern scenario of smartphone-based marketing. Their success is quick and quantifiable. In addition, push notifications have a click-through rate of nearly 40%.

Adding Push Notifications to Your App

With how far mobile application development has come, push notifications are a relatively easy activity. However, sending regular push notifications can be a definite drag with traditional app development techniques.

This is where Appy Pie AppMakr comes in. Appy Pie AppMakr makes it easy for you to add push notifications to your app. For those who do not know, Appy Pie AppMakr is a completely no-code platform that allows users to build their own apps without any coding. The software interface provides all the tools you could require and helps you create your own apps in just a few clicks.

They provide unlimited push notifications to their users. One of the winning features of this product is how advanced their push notifications are. If you add push notifications to your apps with Appy Pie AppMakr, it will give an entire separate dashboard to add, edit, send. and create push notifications. These notifications can be sent to the users as and when required. The push notifications can also be scheduled based on time zones, preferences, or location.

Adding push notifications is not that big of a challenge anymore, Appy Pie's AppMakr platform makes it really easy to play around with them. In fact, if you want to create an app where you require high conversions rates from push notifications, such as delivery apps or ticket-booking apps, Appy Pie is an excellent choice.

You could have your app ready within a day with their intuitive platform and a complete dashboard to design your push notifications as per your business requirements. Do try it out! Appy Pie has realized app developer's needs and thus provides them with unlimited push notifications in their relatively affordable gold subscriptions. It is a recommendation for you to check out this platform. Trust us, you'll be surprised at how capable it is for creating apps without coding and how impressive its push notification feature is.

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