Whether you like it or not, the online world is a dominant force, and Covid-19 has amplified that. With so many businesses having to transition online overnight, it's never been more important to build a website that truly reflects your brand identity and company purpose. Not convinced? In most cases, and especially in the current climate, your website is the first impression that customers have of you. Believe it or not, a poor interface or clunky navigation system can be the difference between success and failure. If you want your business to get ahead of the game, your website is the first place to start. Read on for our top web design tips to hit the ground running.
Defining web design
Before we jump into it, let's start with the basics. Web design is the step-by-step process of creating a website, starting with having an initial purpose and strategy to going live. In between that, there's a lot of work, including design elements, content creation, brand image, coding, programming, and much more. Just a few of the features that a successful website needs are creative and aesthetic branding, easy navigation and functionality, and high-quality content.
The simple fact is, if your website is too slow, unappealing to the eye, or downright impractical, users will instantly be put off, and your competitors will have a higher chance of stealing business from you. Don't let that happen! Building a good website is a highly sought after skill, but it doesn't have to be rocket science, and there are a few simple tips that go a long way when building your business website. If you're a newbie to the world of web design, why not hire a web design expert to bring your vision to life? They have the technical expertise and industry knowledge to build a website that is both well designed and functional.
Keep it clean and simple
The golden rule when it comes to web design is simplicity. Not only does a simple interface massively improve user experience, but it's also one of the most popular website trends of 2020. Yes, it's important to give your website a visual appeal that represents your brand, but too much clutter on the screen can make it difficult for users to find key bits of information. The last thing you want to do is overwhelm visitors so that they're put off from returning to the site. Keep to a simple, clean interface that utilises the power of negative space.
We're all in a hurry these days, but there is so much information online to sift through. Talk about a paradox! Web designers have had to adapt to our fast-paced lives by creating internet browsing which is super easy and quick. Think of it as 'fast-food' browsing. Most of us expect to be able to reach the section of the website we want to visit within a few clicks. It's a crowded marketplace, and if your website doesn't invest in easy navigation, customers will simply give up and try the next website. The secret to easy navigation is a simple, straightforward layout, and logical navigation with a clear hierarchy. Keep the layout consistent across different pages on the site, and use visual prompts. In other words, try and do the thinking for the customers, and they'll stay on your website.
This is a big one. With so many websites out there, it's important to make yours memorable, while making sure it reflects your brand image and identity at the same time. Try to create a website that stands out from your competitors somehow, whether that's with the imagery you use or the content. Some businesses have even been experimenting with AI to boost the user experience of their websites, like using chatbots as a customer service tool. If you're stuck in a creative rut, check out other websites to see if you can draw some inspiration from them. This is absolutely fine to do, as long as you take elements of something, not the whole thing!
Take into account smaller screens
Remember, the majority of website browsing takes place on mobile devices, not laptops or computer screens. It's no use having a website design which works perfectly for a laptop if it isn't suitable for mobiles. To make your website mobile-friendly, keep the design simple, and ditch anything that will clutter an already tiny screen like pop-up ads. Also make sure your design is responsive, which basically means that a website uses the same content but adapts according to the screen it's displayed on. In other words, the layout will shift depending on the size of the screen.
To sum up
Whether you're trying to build your brand, drive engagement, or sell products, a high-quality, well thought out website is the first step to success. In the digital world we live in, it's crucial for creating a meaningful connection between a business and its customers. If that's not enough of a reason to invest in your website, then what is?