Tesla's Battery Day promised a lot of things to its customers. Experts believed that although those goals somehow fail, Elon Musk's company could still dominate its rivals.
SAN FRANCISCO, CA - AUGUST 10: The Tesla logo is displayed on the exterior of the new Tesla flagship facility on August 10, 2016 in San Francisco, California. Tesla is opening a 65,000 square foot store, its largest retail center to date. The facility will offer sales and service of Tesla's electric car line.
Maximillian Fichtner, a director at the Helmholtz Institute and a professor for solid-state chemistry at Ulm University, said that Tesla would still win against its rivals because it is doing something different to enhance electric vehicle technologies. During the interview with Spiegel Mobility, the battery expert explained that German car manufacturers are not doing enough to improve their vehicles.
Unlike them, Tesla not only focuses on its electric vehicles. It also considers batteries as part of its core business, compared to other automakers that are contented outsourcing all the battery work to third-party suppliers to focus their efforts on competencies that they have the expertise, including car design.
"You outsource more things to suppliers. They only develop core components such as the engine themselves," said Fichtner.
"Battery production is not considered a core business. One tries at some point to use proven methods to build an electric car that is equivalent to Tesla, only with better body gaps," he added.
How Tesla achieves what experts call "quantum leap?"
The battery expert explained that Tesla had achieved a lead through technology by running the entire production chain. It manages the integration of its own software and hardware, as well as its batteries and finished cars.
SAN FRANCISCO, CA - AUGUST 10: The Tesla logo is displayed inside of the new Tesla flagship facility on August 10, 2016 in San Francisco, California. Tesla is opening a 65,000 square foot store, its largest retail center to date. The facility will offer sales and service of Tesla's electric car line.
When Fichtner was asked about the improvements that Tesla's next-generation cells could achieve, he said that the automaker's larger 4680 cells open possibilities to longer range and other upgrades for the EVs.
He added that Tesla's battery innovation is a "quantum leap." The EV market could exceed the price parity by effectively rendering gas cars obsolete using the internal combustion engine. This could be possible thanks to Tesla's goal of reducing its battery production costs by 56%.
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Written by: Giuliano de Leon.
