Whether you are trying to attract more local customers in Long Island, or you are trying to spread your brand's presence all over America, conversions through your website are essential in the current times.

It is one of the most effective metrics to understand whether you have a well established digital presence or not. Conversions rates can help you to measure the success of your digital marketing campaigns or advertisements on social media.

What Are Conversions and Conversion Rates?

Conversions happen on a website when a visitor completes an action that is beneficial for your organization. These are some examples of conversions.

• Signing up for newsletters or information

• Filling a form with contact details

• Sharing the information on social media

• Purchasing a product or a service

• Sharing a blogpost

Every website has its own set of conversion actions that fit the business goals. Ecommerce websites will focus more on sales as conversions, whereas a service company might look for more sign-ups so that they can follow up on those leads. Conversion rate is the percentage of people who complete any of the activities mentioned above against the total number of visitors on your website. 

How to Use Your Website Design to Increase Conversions?

Believe it or not, but your website design can be an essential factor to increase your conversions. You can hire a professional website designing company to get expert ideas to learn the specifics. Lounge Lizard is one of the most reputed companies for web design on Long Island.

They have a dedicated digital marketing team that can guide you on how to improve your search engine optimization and conversions for the local as well as international market. But if you want to get started right away, these are some of the ways how you can use the design of your web pages to improve the conversion rates.

Draw Focus to Call to Action (CTA)

The call-to-action or CTA buttons drive the conversion rates by guiding the visitors to the next step on your website. Therefore, your website design creates an urge for them to click on the button and find out what happens next. There are some strategic ways to achieve that.

For example, web designers use the rule of thirds to place the CTA button on a web page. Or they place very few other ways to interact with the website on the page other than the CTA button so that it can attract the visitor's attention. Some designers use a broad border around the button to draw focus away from other elements of the page.

If you use an image of a person on the webpage, make sure that the person is looking at the CTA button. Research has shown that conversions increase by more than 80% when the eyes on an image point to the CTA button. 

Simplify the Navigation 

If you want to increase the conversion rates of your website, make sure that the navigation is simple enough for people to follow and gather the information they want to find. If the visitors find that the website has a non-responsive design and navigation, they might leave your website and never return. Studies have shown that user experience is one of the deciding factors for conversions.

The elements on your website must be organized and labeled appropriately so that visitors can navigate through the website predictably. Keep the interface as clean and simple as possible so that people find it user friendly and keep coming back to your website.

Optimize for Mobile Phones

Gone are the days when people used to navigate the websites on their computers and laptops. These days, most users rely on their mobile phones to do anything and everything on the internet.

Studies have shown that almost 79% of the American population prefers using mobile phones for their internet usage, including purchases from websites. Therefore you must have a mobile-friendly website for your organization, or you might be missing out on a lot of conversions. These are some of the ways to optimize your website for smartphones. 

• Integrate a responsive design that can adapt itself to the device used to access the website. 

• Use larger CTA buttons on your website so that people accessing it from their mobile phones can use their fingers to click on them.

• Use larger fonts that can be read on the smaller screens of mobile phones. If you use small font sizes, visitors might have to zoom in or pan across the website to look for information. That might drive your potential customers away from your website.

Now that you know what conversion rates are and how you can drive them with your website design, it is time to use your Content Management System (CMS) to tweak the elements on it. If you cannot access or use your CMS, you can hire a professional web designing company to create pages that can increase your conversion rates and revenues.