How often do you see a direct mail marketing business transform to a tech company? It appears to be a tall order, but PostcardMania has proven that this leap is doable. 

This is not the first time PostcardMania has broken the norms of what's possible in business. And their specialty is thriving through economic crises.  For some reason, they seem to be immune to economic downturns. They survived and thrived during both the 2008 recession and the global pandemic. 

While businesses suffered from an all-time low in 2020, PostcardMania surpassed its 2019 summer income by 14 percent. As if that was not enough, they welcomed into their midst 33 new employees. This totaled their workforce to 282 during a period where unemployment is at a record high. In fact, it was reported that due to the pandemic, over 20 million American jobs were lost in April alone.

Their latest laurel was their open API integration available to all tech companies, and their API connection with Zapier. The Zapier connection alone connects with 238 CRMs, e-commerce, marketing platforms. Other data companies are now able to incorporate physical touchpoints into their customer's journey. This singular move has given PostcardMania access to new realms in business. PostcardMania is well on its way to dominating direct mail marketing as a tech company.

API Integration was the holy grail 

PostcardMania's direct mail integration allows businesses to send postcards based on trigger events in their CRMs, automatically.

Here's an example of how a chain of fitness centers can take advantage of the tool: A prospective customer visits their website to get access to a promoted free, one-day trial pass. They enter their contact information online and this instantly triggers a postcard dropped into the mail with a personalized free one-day trial pass. Then, they attend but do not sign up for a membership and this triggers an automatic postcard promoting a limited-time, discounted offer on membership. 

This kind of physical touchpoint gives customers the tangible experience they are yearning for in this age of oversaturated digital marketing. 

Direct mail campaigns of this nature were previously difficult to program, automate, and scale. This kind of campaign could only be done manually and the cost was never worth the effort. 

PostcardMania's API integration makes it easy for business owners to create direct mail marketing experiences for impactful customer journeys. Through this API, business owners are able to run direct mail marketing campaigns at scale. They also have access to thousands of templates for their campaigns. These templates are based on designs used with successful results from PostcardMania's 93,936 customers. 

Unmatched in the market 

PostcardMania is not just a printing company with an open API, in fact those two parts of the business came far after the business was formed. They were first a marketing company whose sole focus was delivering the best response and return on investment for their clients' campaigns. They then brought their printing in-house for cost and efficiency savings, and created other services like their API to make their campaigns even more accessible for clients. 

Effective marketing is one that produces consistent conversion or results. PostcardMania's secret is that only successful direct mail campaigns make the cut to be added to their API accessible templates. 

PostcardMania's Results Department tracks every direct mail campaign. They then categorize and catalog successful campaigns to share with prospect (with their clients' permission). These successful campaigns are analyzed down to color scheme, headlines, offers, calls to action and more to then form the design templates. This is so that postcards that go out drive bottom-line results. 

The quality of the printed postcard is also an important detail for PostcardMania. They understand that good marketing brings new leads but quality products keep clients. 

It'll be difficult for any tech company to match PostcardMania's impressive track record. In the past 20 years, they have printed 1.8 billion marketing postcards. They also developed a result-based design formula. This formula was derived from over 200,000 direct mail campaigns. PostcardMania may pose as a tough contender for any tech company that desires a space in the niche.

What the future holds for PostcardMania

PostcardMania is not slowing down anytime soon. Their recent acquisition of AccurioJet KM-1e, Konica Minolta's latest digital inkjet production press, is a sign of their plans for expanding their printing capacity. The company is well on its way to accommodating more growth as they help business owners expand their businesses with direct mail marketing. 

PostcardMania's earnings have reached a record high as they closed the third quarter with $16.749million. This 26 percent growth during the pandemic is a remarkable achievement for a direct mail firm like PostcardMania. That's $3.4 million more than the previous quarter. 

Although PostcardMania experienced a drop in revenue from March to late April, like other companies did, it was able to make a quick recovery leaving behind the memories of the 41 percent drop in its weekly revenue during that time frame.

Since the establishment of PostcardMania's digital printing division in 2014, there has been an 843 percent increase in the demand for digitally printed campaigns.  It's only a matter of time before PostcardMania doubles its current customer base of 93,963 small businesses at 5 million prints per week. 

Did PostcardMania deserve to pivot from direct mail marketing to be a tech company? They earned it, fair and square.