Online marketing, also known as digital marketing or internet marketing, is the achievement of marketing goals through the use of the internet and related digital technologies. Every year new ways of online marketing are devised, which of course makes the development of these marketing techniques very fast.

Online marketing is often associated with the optimization of web shops and e-commerce platforms, but it is much broader than that. Online marketing also includes search engine optimization, social media marketing, content marketing, email marketing and video marketing. This is just a small selection of all online marketing options. Lewis Raymond Taylor saw a huge opportunity in this field, and now owns a 7-figure international online training platform.

Build your business with The Coaching Masters

Lewis set up his own company 'The Coaching Masters', an online training platform helping to qualify coaches. The Coaching Masters helps coaches build their own freedom based online business. One of their favourite phrases is: "Your tribe is your vibe", which in short means that they will help you in building trust.

The Coaching Masters want coaches to have people coming back to them every time, so that customers consider you the 'go to person'. Lewis helps people build that special trust, so clients come back to you as their coach, and they will support you no matter what.

The Coaching Masters are enthusiastic about sharing genuine techniques that will help spark change in individuals' lives, and techniques that will help new coaches bring in new customers based on first-hand experience, rather than through textbook theories. 

Known as "The Netflix of Coaching", they give everything a new coach might need and require to turn into a coach and assemble their business. Currently they have almost 1000 users. They are the first organization to give a start to finish arrangement, at a value that anyone can afford.

The Coaching Masters' main goal is to help everyday people with valuable working tools so they can start their own businesses online. They help coaches build their network, keep the strong network and build their client base. 

On their website, they post all different kinds of blogs helping you on all different kinds of areas. They have a lot of blogs on 'how to', with a lot of tips to help you build your business.

How does online marketing play a role in building your tribe?

Online marketing plays an important role in the development of mass marketing to a personal and direct form of marketing. The personal approach is increasingly important for a successful marketing strategy. It must lead to direct, structural relationships with companies and consumers.

For a personal approach, we use market segmentation: the market is divided into customer groups. Through database marketing, these customer groups can be divided into smaller groups with corresponding characteristics, for example in terms of behavior or customer profile. 

On the basis of this data, the right message can be presented to the right people in a very targeted manner, at the right time.