The world has been transforming at the speed of light in the past decade. This is especially true for the world of business and marketing. Conventional concepts have evaporated into thin air as attention has shifted from traditional platforms to online mediums.
Digital marketing has given the opportunity for businesses and consumers to connect in unique and personalised ways.
This space is one of the fastest evolving business sectors in the world. Amidst all the change, traditional businesses are looking for ways to leverage the online opportunity and reach new audiences online.
As a result, a big gap has opened up between traditional businesses looking for professional result-driven Digital Agencies and entrepreneurs looking for ways to start a Digital Agency without prior knowledge and requisite resources.
iOB Business is filling this gap with a revolutionary technology eco-system while keeping the modern day problems of businesses in mind.
What is iOB Business?
iOB Business represents a team of seasoned digital marketers and technology specialists who are on a mission to help entrepreneurs set up Digital Agencies via a franchise model. Partners of iOB Business serve and empower traditional businesses in improving their online presence across the world.
The Co-Founders of iOB Business, Kamran Awan and James Mohamed, alongside their team have created a complete package of technology, resources and support to help their partner network capitalise on the demand for digital services by all types of businesses.
Kamran Awan, Co-Founder of iOB Business commented, "Technology is revolutionising the business world and this has only been amplified by the current situation. The small/medium-sized business sector understands the importance of utilising technology to attract and retain their customers. We are excited that our partner network is at the heart of driving digital transformation for clients across the globe."
iOB Business is unique because they have developed their own technology eco-system that consists of a number of technology platforms. Whilst most other technology franchisors white label software from a third party and have no control, iOB Business have developed their platforms over a number of years. This gives their partners a unique advantage in the marketplace to provide tangible value to local businesses.
The growth of the model
iOB Business started from a desire to help local businesses who were finding it difficult to compete with larger organisations that had the knowledge and resources to leverage the online world.
Through a value driven model, iOB Business has been able to help entrepreneurs get involved in the technology space by launching a Digital Agency that requires no technical skills and has the support mechanisms in place to ensure success.
The technology eco-system, coupled with live training, continuous support and resources have allowed the network to expand across multiple regions and become one of the fastest growing Digital Agency franchises in the world.
Partners of the iOB Business network bring their unique skills and experiences to a proven model that has helped many entrepreneurs exceed their income goals.
The technology ecosystem
One of the fundamental aspects of iOB Business is the technology eco-system that weaves multiple solutions into one user-friendly interface.
The technology empowers both the Agency owners and their clients and helps automate most business processes whilst ensuring that the highest quality is maintained at all levels.
The technology ecosystem currently has 4 main platforms with more in development, including:
1. Social Posting
Social media is the heart and soul of digital marketing. With over half of the global population on social media sites, it represents a massive opportunity for business owners to reach new audiences in a few simple clicks.
The Social Posting platform from iOB Business has been designed to help partners assist local business owners in leveraging the possibilities of social media for their benefit.
Content can be created, scheduled and posted across all the different social media networks in minutes. Aside from the posting of content, iOB Business have introduced sentiment analysis to help businesses understand how their customers perceive their brand online.
2. Reputation Management
Businesses can spend years building their reputation online but one negative review can lead to serious consequences. The Reputation Management platform is designed to help partners work with local businesses and help them secure online reviews with any review site online.
However, it also aims to capture potential negative reviews at source, thereby safeguarding the businesses reputation and providing a genuine way for business owners to remedy bad customer experiences.
3. Food Ordering
Most hospitality businesses understand the need to sell food/drink online but the majority of third party content aggregators charge over 18% commission that makes them unviable over the long term.
The Food Ordering platform created by iOB Business helps partners offer food/drink businesses a genuine alternative by reducing costs but also benefiting from a range of integrations.
For example, restaurants can save money, but also take online payments including cryptocurrency, as well as link to thermal printers and even tap into a delivery network of drivers to fulfil orders. Built using responsive design, the Food Ordering platform can be deployed onto any business's website and is viewable across desktop, tablet and mobile for ultimate convenience.
4. Online Booking
Most businesses prefer to book clients in advance so they can better manage the customer experience and also utilise their resources effectively. The Online Booking platform allows Digital Agency owners to help their clients receive appointments as well as take payment in advance to offer a cashless experience.
Handy features such as reminder emails and even printer integrations allow businesses to always stay on top of bookings and reduce the number of non-attendance which ultimately benefits the clients profitability.
Multiple integrations
The decision by iOB Business to create their own technology platforms has enabled them to integrate software from a host of well known companies including DigitalOcean, Star Micronics, Zapier, Stripe, PayPal, Apple, Google, BitPay amongst many others.
With more partnerships being signed and further integrations planned, partners are well placed to grow their Digital Agencies with a full stack of integrations at their disposal.
Access to an expert fulfilment team
iOB Business understands that local businesses may require additional solutions and therefore partners can leverage an expert in-house team that is committed to completing more technical projects.
Some of the additional services that partners can offer their clients include:
● Copywriting
● SEO Services
● Web Development
● Explainer Videos
With more services available, partners can truly offer their clients a full stack of solutions that will help them better engage with their customers online.
Accelerating success
Alongside their technology eco-system, iOB Business provides partners with a dedicated brand, live training, support, business coaching and all the resources required to scale a successful Digital Agency.
Having a blueprint that has been tested and replicated across the world places iOB Business as the frontrunner in assisting entrepreneurs scale their very own Digital Agencies.
Conclusion
The business model created by iOB Business represents the future for Digital Agencies. The world is moving more towards a digital society and businesses especially, will need to embrace the use of technology.
Partners of the iOB Business network are playing a crucial role in helping local businesses transform their online presence all over the world through their technology eco-system and support mechanisms.
To find out more about iOB Business, visit their website: https://iob-business.com
* This is a contributed article and this content does not necessarily represent the views of techtimes.com
