The scope of Blockchain technology goes much beyond establishing just a transparent and secured network. Over time, many innovative applications have become the center of attraction in their respective verticals.
For instance, a Blockchain-based supply chain application is moving towards mass adoption due to the possibility of creating a trust-based and fair ecosystem. The benefits introduced by a Blockchain-based supply chain application include more visibility, traceability, reliability, easy cross-border payments, and less friction among several others.
Another example is the application of Blockchain in the financial sector where it aims to remove the central dependency on large financial institutions and provide a decentralized environment.
But the inclusion of Blockchain in healthcare and fitness is where the true value of innovation lies. As the saying goes "Innovation is progress in the face of tradition."
The need for Blockchain in the wellness industry
Leveraging Blockchain in personal health and fitness carries more value than one might think. For instance, it is quite common for a person to subscribe to the highest-rated fitness sessions only to find out that they are as good as doing a few situps every day.
This also includes paying an online trainer based on his exquisite record and client reviews only to find out he is not even certified. This is the classic case of fake ratings used to manipulate users.
The applications of Blockchain in the healthcare industry have no bounds. For instance, Blockchain is being extensively used for drug traceability to combat the problems faced in our traditional system. Another prominent use case is the use of Blockchain's distributed immutable ledger to maintain patient data and provide instant insurance claims which otherwise take days if not months.
But this is not the main problem that needs to be solved. Paying for such a subscription will only cost so much. However, the true dilemma lies in the confidentiality of a user's personal data.
Imagine that someone is wearing a fitness band, which is not so hard to imagine nowadays. This fitness band provides complete information regarding where the person has been, where he started running, where he stopped to take a rest, and at what time all these activities have been done.
This data is stored in a cloud platform owned by the company that provides the smart bands or maybe in the cloud platform of some tech giant.
Other than a fitness band, even the multiple applications installed in mobile phones store our data on a cloud platform. Life today is heavily dependent on these applications for activities such as calorie intake tracking, getting fitness suggestions, learning about personal healthcare, or even remembering to drink enough water in a day.
What needs to be considered here is that this data is shared with a third party who enjoys complete control over the personal data. This data is further used for several purposes. The research institutes use our data to analyze performance based on our age, location, physical attributes, eating habits, gender, and much more.
Other organizations such as a fitness company launching a new protein product can use this data to target specific audiences according to their needs. Even the manufacturers and distributors of food and beverages can target a specific group of people using the personal data collected through different applications.
Blockchain-based personal healthcare and fitness
While it can not be argued that these applications are absolutely necessary and have an integral role to play in the modern digital era, it also does not justify the fact that personal data should be exclusive to the owner. Any organization that needs this data should need to get permission and the user should be able to track exactly where this data is being used and for what purpose.
Is this really possible? It is with Blockchain.
Increased data privacy is one of the core benefits of using Blockchain technology in any vertical. The amazing thing is, using Blockchain to build a fitness application and provide such benefits is not just a concept but is actually being implemented around the world.
This is where applications such as 360Welness and the DEFIT Token are filling the gaps.
As a Blockchain-based mobile application, 360Wellness developed by 360Sports Pte Ltd provides a comprehensive ecosystem when it comes to personal healthcare and fitness. The platform also supports a native DEFIT token that offers several benefits, like staking, discounts, one-off NFTs, and much more.
The application allows a user to monitor activities such as how well they train, what they eat, how they feel, and the quality of their sleep along with regular educational material. The application also offers live training sessions with professional trainers for activities such as HIIT, yoga, stretching, nutritional advice, mental coaching, and much more. What a user gets on such an application is the absolute certainty of getting a quality service along with the utmost privacy of their data.
Several Blockchain-based applications have been developed to eradicate the problems faced in the traditional health and fitness industry. However, the reason why these applications have not seen the light of the day is that they failed to accommodate all that the modern user needs which includes a modern design along with all the applications in a single place.
360Wellness is an application that carries the possibility of becoming the de facto standard in the wellness industry, giving a user the privacy and authenticity that they deserve.