Kaye Bassey’s Honest and Genuine Content is What Makes Her an Influencer to Keep an Eye On
(Photo : Kaye Bassey)

The mainstream boom of social media has been a transcendent force in today's culture, making influencers the modern celebrity that has the ability to create tremendous brand awareness for the products they are aligned with. However, like any growing market, the steady influx of influencers and their appeal has become diluted due to the sheer amount of new influencers sprouting by the day. This phenomenon has made it more difficult for social media users to discern which influencers are truly worth a follow, as quality content is becoming harder and harder to find. Many such influencers begin to lack a genuine flavor and authenticity as their popularity grows, however, there is one particular influencer who does not deviate from her values of creating positive and honest content- Kaye Bassey is that influencer.

Bassey currently lives in Los Angeles, but has a very diverse background. She was born in Canada with Nigerian roots, living in various parts of Europe during her youth. Such a distinct background lets Bassey connect with a plethora of different people from various backgrounds, giving them her honest opinion on beauty, fashion, and other inspirational sources of positivity. Bassey has seen a meteoric rise in engagement on her social media platforms over the past 6 years due to such qualities, paving the way for her hobby and leisurely posts to transform into a full-time job that promotes her brand. Her dedication has given her opportunities to work with renowned brands like Pantene, Nordstrom, Sephora, Net-A-Porter, Revolve, Theirry Mugler, among many others. Bassey's unwavering commitment to her work of spreading positivity through fashion, beauty, and other lifestyle channels has amassed over 157k followers on Instagram, and close to 140k followers on TikTok.

Bassey is able to captivate her audience through self-care methods and actionable tools for stress-relief, a much-needed outlet for those struggling with the daily impact of the Covid-19 pandemic. She wants to help people to use their down time during the pandemic for self-improvement, rather than to indulge in the radical news outlets that seek to politicize the pandemic for their benefit. She believes her content with be critical in helping her audience lead a happier and more fulfilling life. Despite her growing success, Bassey continues to stick to her principles of authenticity and honesty in her content, she strongly emphasizes the need for personal growth as well as an unrelenting pursuit of becoming the person one wants to be. If you are looking for daily motivation or a source of inspiration, Kaye Bassey is definitely worth following.

To learn more about Kaye Bassey, follow her on Instagram @kayebassey

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