8 Lesser-known Marketing & CX Tips for Small Business Owners
(Photo : 8 Lesser-known Marketing & CX Tips for Small Business Owners)

If you're like most small business owners, then you've probably put a ton of hours into implementing many of the most common marketing and customer experience techniques to work for your company. There's a good chance that you might find that your sales numbers are coming up short, however, so you'll definitely want to look over these lesser-known techniques. They shouldn't even prove that difficult to put into practice.

1. Install Cart Abandonment Software

Even a fairly large marketing budget can be torn apart if prospects start to abandon their shopping carts before checking out. Cart abandonment software helps to get floating prospects back to your site in order to complete a sale. It works automatically, so there's a good chance that you can simply sit back and watch your sales conversion rate come back to an acceptable level. A number of packages are now available for pretty much every popular eCommerce platform, and some of these are built around free open-source tools.

2. Leverage Mainstream Payment Providers that Accept Crypto

Many small business owners go out of their way to work with startup companies that have grown up doing nothing but processing cryptocurrency payments. While promoting yourself as a firm that can accept cryptocurrencies is great from a marketing perspective, there's no longer any reason you should feel that you have to find an unusual solution to help you process said payments. Visa, PayPal and several other major firms process cryptocurrencies, so chances are that you merely have to flip a switch inside of an account you already have if you want to accept payments this way.

3. Derive Insights from Your Inbox

While you're probably already using one or more email automation programs, you probably aren't mining your inbox for insights. Some online email management tools include subroutines that allow you to extract information from client messages so that you can learn more about your prospects and figure out exactly what they're looking for. A few of these tools even come with built-in visualization clients, so you won't even have to think about the best way to put this information into play.

4. Figure Out the Best Time to Post Content

Depending on when you're sharing posts, there's a chance that nobody might actually be seeing them. Most social media platforms provide business owners with information about the number of views that posts receive and the time at which these views come in. You'll want to leverage this data to figure out the ideal time for putting up posts. While the largest organizations generally have such a big audience that they don't need this kind of information, your group probably doesn't get nearly enough organic traffic to write it off.

5. Change Your Content Delivery Network

Once you know the right time to post content, you'll want to be sure that you're posting it with the right delivery network. Check out the Yummy Software rankings for the best content delivery network or another similar listing and see if you can't find a product that works better than your current one. In many cases, you can see big benefits simply by porting your existing campaign over to a new delivery platform.

6. Do an Automatic Audit

You might think that auditing all of the digital marketing and CX tools you're currently using would be complicated, but it doesn't have to be. You can automatically audit your CX tools with certain types of management software and figure out if you're using the right ones. You can potentially save quite a bit of time and improve the overall customer experience of your clients simply by checking through the software that you're currently using.

7. Reach Out Personally if Possible

If at all possible, make sure to reach out to clients you haven't heard from in a while by writing a personal email or some other kind of message. One study found that personally getting in touch with prospects increased the chances of a sale by 74 percent. While it's not always an option, this technique can certainly pay off big. It might be especially potent in any industry that relies heavily on direct sales.

8. Roll Out an AR Experience

Few small businesses are currently focused on augmented reality, but it's becoming an increasingly important part of the CX journey for many clients. It's estimated that the AR market is expected to grow by over 23 million jobs as a result of the increased emphasis on remote work, so this might represent a rare opportunity to get ahead of even larger businesses. While you won't want to migrate any existing marketing campaigns over to another platform completely, you might want to use this as a chance to reach clients you wouldn't otherwise be able to.

ⓒ 2024 TECHTIMES.com All rights reserved. Do not reproduce without permission.
* This is a contributed article and this content does not necessarily represent the views of techtimes.com
Join the Discussion