Every company wants their website to be at the top of a Google search. After all, 93% of internet activity starts on a search engine, yet three quarters of people never go past the first page on a search engine.

Ranking on the first page of Google can feel like an impossible challenge. You might be considering hiring a local SEO specialist to help you on your quest for first-page Google status. Find a local SEO agency.

Read on to discover why your website isn't managing to rank on the first page of Google and how you can give it the best possible chance of being discovered by the search engines and your potential customers.

Why your website isn't on the first page of Google

When you're just starting out, you're likely to have no domain authority and minimal backlinks pointing towards your site. This leaves you in a poor position when it comes to SEO, with little traction.

The competition is too high. The popular keywords are already dominated by the major companies and it's difficult to even make a dent against the big players.

The reality is, you're not going to make first-page status on Google organically for the competitive keywords such as 'marketing' or 'SEO' without years of domain authority and thousands of backlinks. This is something you need to accept and continue to work towards.

However, there is still a way for you to make it onto the first page of Google and claim those potential customers.

Choose your keywords carefully

Just forget about those competitive keywords for a moment. Long tail keywords are where you'll find lower levels of competition along with higher conversion rates.

For example, rather than the competitive keyword of 'marketing', you might decide to target 'social media marketing for small businesses'.

These long tail keywords are what's going to get you noticed on the search engines. Think about the type of things your customers would be typing in and the questions they want to ask. Find local SEO Services. 

Consistency is key

To get your web pages ranking highly, you need to be posting quality, relevant content on your website as often as possible. The more in-depth articles that you post on your website each month, the higher your chances are of becoming an authority in the field. The more authority you have, the higher your chances of making it onto the first page of Google.

Build those links

Link building can feel like hard work, but it's absolutely critical to do if you want to get those high-ranking spots on Google and other search engines. Building links demonstrates to the search engines that your website is a quality source of trustworthy information, giving your domain the authority it needs to rank highly.

To sum up

It's not easy to get those high-ranking spots on the first pages of search engines such as Google, but it's worth it. For the best chance of success, hire a local SEO expert who can share their expertise with you and help you to achieve search engine success. Your business will thank you.