Get a template, choose the right platform, go for a theme, get different landing pages, use professional images (graphics or photos), invest in compelling writing.
Creating an excellent eCommerce store doesn't have to take tons of money. If you are happy with cutting a few corners here and there, there are plenty of tips and tricks you can use to put an eye-catching online store together with minimal upfront investment and little technical skill required. Here's how you can do it.
1 - Choose an eCommerce platform
There are dozens of eCommerce platforms out there, including big names like Shopify, WooCommerce, Wix, and more. Working with a good eCommerce platform will make the process of putting a store together much easier, as the platform will have tools to help you put together the store and start accepting payments online.
But if we have to select one platform, Shopify is the best option. This is due to third-party add-ons available on the platform, which allows you to boost the platform's functionality. One popular example of which is Verified Reviews by Embed Social, a great resource for leveraging social proof and social currency on your store.
Verified Reviews lets you showcase social proof by displaying customer reviews on automation. With robust features like AMP email forms, email personalization, beautiful widgets, and more.
If you are on a tight budget, there are affordable and even free eCommerce platforms out there. But you don't want to skip on getting one - trying to start a store with zero help from one of these platforms is significantly harder.
2 - Pick the right template
A good template will help you put together a responsive online store that works great across many devices and has a strong visual identity to boot. These are all elements that can help you stand out from the crowd, so taking the time needed to find a great theme is worth the effort.
3 - Go for quality visuals
Lots of visual elements combine to create your typical storefront, and few things scream "amateur!" as loudly as a low-resolution image stuck on a store's front page. Whether your store relies more heavily on photos or graphics, make sure the images are high resolution and well-made.
Also, make sure you're not violating copyright law. There's plenty of sites around the web where you can get copyright-free images to use for your store. For product images, you can take your own photos, or check if the manufacturer makes their images available for commercial use.
4 - Invest in good copywriting writing
Brands take various approaches when it comes to the writing on their pages. Some make it personal as if the store had been put together by a personal friend. Others make it cold and pragmatic, something that appeals to the business crowd.
If you are creating a value proposition, you can think of something more than a traditional landing page. Many Shopify-based businesses use product recommendation quizzes for this very purpose. The automated quiz creates a Shopify sales funnel making it easy to boost conversion rate.
Which type of writing works best for your storefront is up for you to decide. But investing in good writing can do wonders towards helping your store make a strong impression and create your brand identity. You can also boost your content game using the best content generators available in the marketplace.
If you don't have the budget to hire a professional copywriter, you can get this part done yourself by checking what other stores in the same niche have written on their page. Don't copy their work, but you can use it as inspiration.
5 - Run tons of tests
As you build your store, make sure you take the time to run tests on it across several devices and locations. There are professional benchmarking tools that let you check how your site performs across several countries and different devices, but that's not an option for you, just making sure the site runs well on both your laptop and your cellphone is already a step in the right direction.
It's also wise to collect client feedback on how the store is running, especially in the early days. The sooner you spot any lingering problems, the sooner you'll be able to fix them.