Reasons Your Business Still Needs Office Printers
(Photo : Pixabay)

It's 2021, and with businesses going paperless, you might think that having printers at your office is a thing of the past.

However, going completely paperless does have its drawbacks. Even though it may seem that the utility of an office printer is fading due to the fast-paced world we live in, it still serves its purpose, especially for businesses like yours.

That said, here are the top five reasons why it is still essential to have an office printer.

Are Your Customers Paperless?

As things go wireless and offices go paperless in today's digital age, not everyone is equipped to stay at pace with such fast-changing dynamics. Even if your office is paperless it doesn't mean your customers or vendors are on board yet. Therefore getting rid of your office printer just yet wouldn't be the wisest decision.

 Survivability of Hard Copies

While it is not unnecessary to keep hard copies of every single document, you should ensure that you have hard copies of important documents such as company policies, accounting reports, and information about your employees. This will not put you into a tricky spot in the event of a malware attack or a hard drive crash where you have to lose all your digital files.

Even vital documents such as your annual marketing and sales reports and financial statements should be kept as hard copies. Even if technology does let you down, you won't find it difficult to recover them, thus staying on track with your business.

Although technology has been a boon for the business world, you cannot solely depend on it to secure your documents. You can always keep important paper documents locked away safely, but the same cannot be said for soft copies.

Real Mail is Still a Thing

Nowadays, we are used to having our email inboxes overflowing with advertisements and promotional emails. But we often turn a blind eye to them because sometimes the surge at which they come in is too overwhelming. As a result, many companies fail to reach out to their customers or even share important deals. Mailing paper coupons to your customers is a great way to make them feel special and appreciated, while it also shows that you care. Sometimes even adding a small personalised message can go a long way in strengthening your relationship with your customers.

Paper Is Always Going to be Cheaper than Servers and Other Hardware

Printers and printing implements are far cheaper than servers, hard drives, and computers. When printing tools are more expensive, they are not used regularly, and their ink nozzles and print heads turn dry and get clogged or when they are being used for a prolonged period without enough volume of work.

Printed Documents Offer More Personal Touch Than Digital Ones

No matter how many digital marketing ideas people may have, marketing through print media has consistently performed better and yielded better results. The only reason being the presence of personal touch. Holding brochures and catalogues make a better connection. It is something a digital document fails to do.

Even though we live in a digital world, print media still plays a vital role in the business world. Aiding in more profitable marketing strategies and instilling a solid and credible presence, print still is pretty much alive and kicking. So if you haven't installed that printer yet, maybe it's time you did. State-of-the-art printers from Konica Minolta's range of A3 printers are cost-efficient and durable. So, you no longer have to worry about hard drive failures anymore. They can help you grow your business and solidify your presence in the marketplace.

ⓒ 2024 TECHTIMES.com All rights reserved. Do not reproduce without permission.
* This is a contributed article and this content does not necessarily represent the views of techtimes.com
Join the Discussion