With prospects becoming more knowledgeable than ever, sales reps have to put in a lot of work to deliver the right information at the right time.

It makes selling a challenging task as the traditional selling techniques are no longer applicable. Businesses have to equip their teams with the best resources and tools to meet the increasing expectations of prospects. 

Sales enablement software helps sales teams perform more optimally. The market is filled with plenty of platforms, but not all software is the same! That is why you need to carefully select the best sales tools. 

Content Camel equips sales teams to increase efficiency and productivity. Let's review  in-depth:

What Is Content Camel?

Content Camel is web-based sales enablement software designed to help sales reps close deals faster by giving them the ability to find and deliver content at the right time in the buyers journey. Marketing can easily organize content used in the sales process, measure its impact, and manage sales content requests.he sales team can find, share, and measure the impact of content on their deals. 

What Features To Expect

Content Management

One of the best features of Content Camel is content organization and management. It will make it easy for the sales reps to find and filter all available content in one central place. 

The sales and marketing team can organize content through funnel stages, tags, content age, and type. It becomes easy to find when sales reps are closing a deal. The sales reps have access to content like datasheets, posts, videos, white papers, eBooks, and more without any trouble.

We all know how irritating and frustrating it is to look for information within tons of folders, especially when you don't know what information it contains. 

With Content Camel, sales reps no longer have to deal with tons of disorganized folders. They can find the perfect document using the easy and advanced search capabilities. Not only this, but the sales enablement software offers excellent content tracking and sharing capabilities.

Sales Analytics

Another great feature you can benefit from is sales analytics. 

How frustrating it is to not know how your content is performing? How will you be able to improve it? 

That is where sales analytics comes in handy. It will help sales and marketing teams understand how content is performing. Also, it provides insight and real-time metrics into customer engagement. The software  shows the marketing team which content is being used and viewed, and which content is not used. Both marketing and sales have instant access to all the metrics. The software also allows both teams to create their own views and export reports.

Access Controls

Some content is just for employees and other content is for prospects and customers. It is irritating to have a separate folder for information that you don't want to share with all the clients. For instance, you don't want to share price lists with everyone. To help with that, this sales enablement platform offers internal and external flagging.

Integrations with Google Drive, Dropbox and more

Perhaps one of the best features is Google Drive integration. It enables sales reps to export and import content from Drive, Dropbox, the local folder, and the web, without having to switch between platforms. Moreover, the Google Drive Integration allows sales reps  to work on the go.

Sales Stack Integration

Since it is web-based software, you will be unable to download it on your device. Thinking about how you will be using it? Well, it has a Chrome Extension through which you can use it almost anywhere at any time. Content Camel provides stack integration. It means the sales enablement software will work smoothly and seamlessly with other platforms like Salesforce, SalesLoft, Gmail, Pipedrive, Outlook, etc.

Affordable Price

Unlike other sales enablement tools, Content Camel is a very affordable choice. You will not have to burn a hole in your pocket to subscribe to it. Another great thing about this platform is that you don't have to sign any long-term contracts. You can subscribe to it monthly. It costs $15 per month or $162 per year per user. And you can also get a fully functioning free trial to ensure this tool is the right fit before you pay.

Features That Could Be Improved

There are several good things about the software, but here are some of the things we think should be improved.

The sales enablement software provides a wide range of features, yet it lacks some features like lead management, goal management, and meeting management. These features help in increasing the efficiency of the sales team. For example, meeting management helps schedule meetings with prospects by having access to their schedule.

However, this isn't a problem since most companies will be using a CRM like Salesforce or HubSpot which have all these features. Content Camel is designed to integrate into a salesperson's workflow using CRM tools easily.

Also, the sales enablement software doesn't offer in-person training. However, this would come with a large cost that many would prefer to avoid. Content Camel provides recorded webinars, documentation, and is incredibly easy to use so this should be enough to  properly train the sales agents.

Final Word

Content Camel is an effective sales enablement tool that we recommend to all types of businesses. It helps the sales and marketing team enhance their productivity and efficiency. The sales tool is the perfect way to help close deals quickly. It delivers on the promise of enabling sales reps to deliver the right information at the right time.

With the help of this sales enablement software, sales reps can easily find and share the most up to date content in one place and track opens of the documents they send. Not only this but the software can be used with virtually any sales  stack. Having reasonable pricing, the software is an ideal choice for small to medium-sized businesses.

Hurry up and subscribe to this excellent software and help your business grow.