Have you ever wondered why the technological novelties that are supposed to make your life easier, actually complicate it even more? Why does understanding the modus operandi of popular digital tools or applications take so much effort for ordinary people and cause so much frustration? 

Kuanysh's story

Kuanysh Bayandinov, a Kazakh software developer and tech start-up founder, was once asked himself the exact same questions. Growing up in the 1990s in Central Asia, he wasn't exposed to much technology, however, he still remembers the day when his father brought a computer home for the first time. That day had a profound impact on Kuanysh and fundamentally inspired him to get into web creation and software development. At a fairly young age, Kuanysh realized that technology was often inaccessible for the Average Joe. Complex tools required a certain degree of expertise and experience, which meant that these tools were dedicated to professional users only. The rest of the community was neglected, without equal opportunity to show their talents to the world. As a self-taught software developer and a keen traveler who's been to Europe, Asia and North America, Kuanysh analyzed the way foreign markets work and quickly diagnosed the problem. "My personal experience of escaping the small market shaped my thinking and helped me [to] understand that there are no ceilings for the Internet," he says.

Technology for everyone

The emergence of Xevol, founded and developed independently by Kuanysh Bayandinov, brought a new quality to the market and materialized the vision that technology can be simple and available to everyone. This SaaS-based platform eases the pain that many entrepreneurs struggle with when it comes to publishing their products in a digital form. According to the estimates, only 0.3% of the world's population knows how to code, which ruthlessly rules out the majority from the race of launching their products to broader audiences. What is more, being an entrepreneur means a heavy load of responsibility and has many facets, including creating a great experience for clients, developing a brand, and growing as a self-employed creator. Considering all of the above, digitalizing the product should be an easy task that anyone can handle. Kuanysh admits that the premise behind Xevol is exactly that: make creating digital products as simple as possible, and let non-tech crowds control their own data without locking them in. 

Xevol aspires to help entrepreneurs to attain their digital goals, regardless of who they are. The company is the fusion of human ideas and computing, without the demand for a tech background. Creators can use templates to produce materials in their respective fields, such as books and articles. Additionally, they can also make pages with interactive data-rich elements, including courses and dashboards. Ultimately, Xevol strives to be a single workspace where experts can avoid unpaid replication and maintenance for their public work. Instead, they can focus on their area of expertise without having to get overly involved with technological aspects. Xevol's CEO believes that creating a whole book should be as simple as creating an introduction and one chapter. Everyone knows what a book is, but when it comes to the digital version, things start to get tricky. Some users want to have a lot of media interaction, while others prefer to embed real code pieces and allow the audience to evaluate them. 

What is digital publishing?

A few years ago, digital publishing grew in popularity as people began to appreciate its beneficial characteristics. Thanks to digital publishing it is now possible to reach mobile and global audiences, save money, and collect important market research data for future projects. Unlike traditional publishing, which is heavily dependent on agents who fight hard to ensure that their client's work gets noticed and ideally published, digital publishing is open to anyone. The Internet gives undeniable speed and control over the content and places the author in a position of power. Moreover, digital materials tend to go viral in the blink of an eye, as people can access them limitlessly, and can easily like, share, and recommend. 

Of course, self-reliance goes both ways, and having to get familiar with writing, marketing, and digital distribution may be daunting for some. Luckily, thanks to software development specialists like Kuanysh Bayandinov, the mentality behind the use of technology is changing, and user-friendly, accessible solutions are becoming much more common. Kuanysh derives his in-depth understanding of developing a brand that is substantial and trustworthy from his own rags-to-riches story. His software tool for digital publishing has definitely set a new standard for technological use in the creators' world and opened many doors for other self-taught experts. It's exciting to see what the future holds for digital publishing and Xevol in particular!