Chari Pack, founder of Persnickety Prints, has launched herself into the tech world by creating an app that takes your favorite digital memories found on your phone and transforms them into beautiful printed photographs. Titled Persnickety Box, this app is the easiest way to generate tangible memories. Chari proves that she can succeed in the fast-paced and male dominated world of tech while carrying out her original and exciting ideas!
Since she was a little girl, Chari Pack has always had an immense love for photography and storytelling. Scrapbooking was one of the activities she was invested in throughout her early years. "I have always been passionate about memories and storytelling as we live through this journey we call life" she said. Now with her own kids, she continues to create in order to give these memories to her loved ones and continue the cycle of storytelling. She began to ask herself why the common storage of our favorite memories is found on an untrustworthy and not backed-up piece of technology. Chari believes that "printed photos take us out of a possible digital dark age; we are not backing photos or trusting social media accounts to store them while possibly compressing the quality of them" and we are so thankful for this realization!
As scrapbooking became a more digital platform, Chari still felt the need to print her creations. But when the time came, prices for these photos did not fit her budget, or really any average scrapbookers'. She was not about to compromise on quality either. This is when her inspiration came to light. Chari connected with a company to print her large 12x12 pieces for the stellar and affordable price of $1.99, putting money right back in people's pockets since 2010.
Chari generated yet another ingenious idea after surveying her existent customers. People needed a way to transport digital pictures to tangible prints easily, and creating an app was the solution. After many trials and errors, Chari found inspiration from the app we all know and love, Tinder. The swiping action was immensely doable and kind of fun as well! The Persnickety Box App is the first of its kind that allows people to swipe and send their own pictures, receiving a box at their door filled with their most beloved memories.
Chari ran into some challenges being one of the only women in the "man's world" of tech. Some of her past business partners, who were men, failed to understand the target audience of women. Chari totally understood this but found herself attempting to explain why this product was needed to developers. Someone finally chose to believe in her passion and Chari was sent skyrocketing into success. She is motivated by finding her place as a woman in a man's world. When men within the industry believe in her ideas, the products and the whole process, she is able to show others what a woman is capable of doing when she puts her mind to it. She wants to continue to prove to her customers and those who doubt her all she is capable of.
With Pernickety Box, there are endless possibilities from simple prints, wall decor, photo books and more. Because of this innovative brand and inspiring founder, everyone can have the chance to print their most beloved creations, in any way they would like. Chari has supplied the world with an easy approach for holding onto memories forever in a very beautiful, unique way!