Celebrating the unveiling of the classic Hollywood sign the modern way—NFT style
(Photo : Photo by Jake Blucker on Unsplash)

Well before the most iconic images of the likes of Marilyn Monroe and Audrey Hepburn-the iconic Hollywood sign is unofficially accepted by many as the symbol of the film industry in the U.S. As stated in the official website for the sign, "Although the Sign's appearance and purpose have evolved over the years, its basic aspirational message remains the same: This is a place where magic is possible, where dreams can come true." The sign has over 50 million visitors each year, making it one of the world's leading tourist destinations. Comparatively speaking, the Eiffel tower sees about seven million visitors a year.

The birth of the Hollywood sign

The Hollywood sign was unveiled in 1923, after being built as a $21K billboard for the Hollywoodland real estate development. It ended up serving as quite the bright high-profile beacon for Los Angeles. It was originally intended to last just a year and a half, but ended up sticking around for nearly a century.

Celebrating 100 years with NFTs

To commemorate the birthday of the Hollywood sign, Mogul Productions, a DeFi and NFT platform for film and entertainment, has teamed up with the animators of 'The Simpsons' and 'Rick and Morty' to create the world's first character-driven NFT series. Mogul previously made waves for several other historic NFT drops, including hosting the world's first NFT livestream, and signed portraits of comic book legend Stan Lee.

Mogul's latest collection, dubbed Mogies, will be a unique series of avatars paying homage to that transformative year for Tinseltown, celebrating the top entertainers of the last century, as well as the memorable characters they have played. This is all a part of Mogul's continued effort to bridge the worlds of NFTs, digital assets, and the metaverse together with unique offerings for movie lovers. This will allow their community members to take a more active role in the film production process, and this next step allows fans to own characters that could play a role in the future of digitally-native filmmaking.

The owners of the CG-rendered avatars will also have ownership of the IP rights to their character, each of which are loosely based on real-life characters. Each avatar's unique traits and facial expressions determine their rarity, as well as the roles they'll eventually play in animated series' in the future. The animated characters can even be assigned different outfits to wear as they play various roles, enabling the owner to play a key part in the digital "life" and virtual career of the characters they own. These additional add-ons will be part of future derivative series' for the NFTs.

The creator of Mogies

The Mogies themselves were the product of a partnership between Mogul Productions and Chavvo Studios, whose CEO, Peabody Award winner Erick Tran, worked as an animator for 'The Simpsons', 'King of the Hill', and many other celebrated series and films. Tran and his team have worked in Primetime Animation for the last 25 years, with major studios such as Warner Bros, Highroad Ent, Universal Studios, Starz Media, and EA. His experience also enabled him to work with major companies, including the likes of Coke, Nike, and Cisco.

The Mogies collection, will be available exclusively through the Mogul Productions platform in 2022, has been designed by Tran and his team at Chavvo Studios, to align the Mogul Productions' community of Mogul Access Pass and STARS holders with the future of Hollywood. It will be digitally native and live on the blockchain. Characters depicted in Mogies, and the people who own the rights to them, will play a role in shaping that future.

As an incentive to Mogie buyers to hold onto their purchases, any holder who keeps their Mogie until the Hollywood sign's 100th anniversary in 2023 will receive a special derivative gift that opens up to them on the day of the anniversary.

The whole concept of NFT-based commemorations shows that Mogul Productions might really be onto something, as they continue pioneering new firsts in the world of NFTs. We as a collective best stay tuned, as other NFTs pop up in the future, to similarly commemorate iconic people, places, and things.

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