Meta is shutting down its college social media application, Campus, which it launched last 2020 under Facebook. The social media platform focused on bringing a different experience for students, particularly college enrollees, with the "@__.edu" on their student email addresses that were used by students for access to creating an account.
Meta is Shutting Down Campus Pilot from Facebook
According to a Social Media Consultant known as Matt Navarra, Meta is shutting down its Campus pilot application come March 10, and the platform will no longer be accessible for its current users. Users of the Campus pilot will receive (if they have not already) a message from Facebook regarding the app shutdown that will happen next week.
Each message contains a short explanation from Meta, and it will also let users download their data via a tool that will also help give users a chance to import it to other platforms. Users can ignore the download of their data if they do not need it, but not doing so means that their information here will be lost for an indefinite time.
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Meta's Campus: Is it a Flop?
The social media company first introduced the Campus pilot back in September 2020 to all college students so that they will have a community to express themselves and connect to friends or colleagues. Meta wanted to bring a new experience for users that will not keep them focused only on social media but also reliving their college experiences as the pandemic kept everyone at home.
Meta's Ventures
Meta has a lot of ventures now, but its roots trace it back to its origins, where it offered the social media platform for Facebook to students and teenagers back in 2004. Facebook changed its company name to Meta in October 2021, and since then, the company has shifted its focus from its social networking platform to the multi-tech metaverse.
In this photo illustration, a person looks at a smart phone with a Facebook App logo displayed on the background, on August 17, 2021, in Arlington, Virginia.
Since its origins as a college-centered social media, Facebook rolled out different features that evolved the use of the platform for various purposes, including videos, gaming, streams, and more. Facebook upgraded itself to a new social media experience known as the "Reels," which first started with Instagram.
Facebook, now Meta, came a long way from its origins as a college social media, which also gave the world the Campus pilot that went online last 2020. However, there are developments for this, and it includes the cancellation of the Campus social media less than two years since it started, but with a good note on why it is leaving.
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Written by Isaiah Richard
