Walnut
(Photo : Walnut)

Since Walnut first released their Sales Experience Platform just under two years ago, founders Yoav Vilner and Danni Friedland have been working hard to develop a new version of the platform, Walnut for teams. After raising a further $35 million in a recent Series B funding round led by Felicis, it seems as though Walnut is going from strength to strength in its quest to revolutionize the B2B sales industry.

What is Walnut?

For those of you unfamiliar, Walnut is an Israeli-based start-up with the goal to help B2B sellers create the most customer-centric sales experiences possible. In order to achieve this, Walnut developed the world's first Sales Experience Platform, which is all about providing sales teams with engaging, personalized sales experiences with zero downtime.

Using the platform, sales representatives can provide a cohesive experience to B2B prospects, allowing them to better grasp how a product matches their specific needs. Furthermore, since the platform does not require any prior understanding of coding, sales teams may claim full control over product demos, allowing them to construct entirely customized and interactive sales demos that are perfectly catered to the prospect's exact wants, needs, and pain points. To top it all off, Walnut's platform is hosted in the cloud, so reps can rest assured that they will not be interrupted by any unexpected technological hiccups that prevent them from giving the perfect demo.

What Walnut for teams brings to the table

Their latest release, Walnut for teams, looks set to offer all the same benefits as their flagship Sales Experience Platform, only this time leveraging the power of teamwork and collaboration to help sales personnel hit their quotas more effectively by minimizing time spent on the personalization of demos.

One of the biggest benefits that Walnut for teams brings to the table is the added scalability it brings to personalization. After all, if you run your own sales team, you will know just how difficult it can be to allocate adequate time and resources to each prospect as your company starts to ramp up its operations.

Walnut for teams makes it easy for reps to increase their sales output without sacrificing quality or the level of personalization they deliver in their demonstrations. This enriches the whole experience for both the buyer and the salesperson. On that note, let's take a look at three of the platform's core features:

Power in personalization

In sales, personalization is everything. Unless you can figure out a way to customize your product demo to the prospect's specific needs, it is very unlikely that you will convert. With this in mind, Walnut for teams simplifies the process for sales reps to tailor their product demos or each customer they face. Rather than starting from scratch each time, reps can turn to the Demo Customization Wizard, which helps them personalize the specific demo template they require within seconds.

When using the Wizard, all you have to do is add a few specific details and images that are relevant for their prospect, and the Wizard will generate a fully personalized demo in seconds.

Next level analytics

Analytics is another crucial component in B2B sales. Insights derived from data allow you to be more precise over what features to focus on when conducting product demos, which will lead to higher conversion rates. In light of this, Walnut for teams has been engineered to provide highly relevant metrics that assist sellers in both preparations and during the sales demo (in real-time). The sophisticated analytics dashboard highlights key opportunities that can be broadcasted to the entire sales team, which helps your workforce optimize their demos, book more meetings, and drive more revenue into the business.

Walnut
(Photo : Walnut)

Walnut for teams also provides insights into how your sales force is performing as a whole. This allows you to uncover areas where your employees may need more training. It could highlight repeatedly effective areas when facing clients that should be implemented in other demonstrations.

Simple collaboration through the Demo Library

The Demo Library is essentially a treasure trove of ready-made demos that sales reps can use as templates when taking on a new campaign. Rather than each sales rep creating a new demo from the ground each time they face a customer, they can turn to a rich demo library full of amazing demos that have proven to be successful.

When utilized correctly, the Demo Library should be divided into smaller subcategories that make it easier for reps to find relevant demos to draw inspiration from. Being able to easily locate and draw from the best demos in the company will only aid your employees in getting better results from their efforts. Furthermore, promoting collaboration in such a way offers a great means to encourage teamwork and help your organization push on towards its goals collectively.

Final word

It seems like the guys over at Walnut have done it again with their latest platform update, Walnut for teams. With a renewed focus on collaboration, personalization, and analytics, Walnut for teams truly empowers sales reps to deliver the most customer-centric B2B sales experience possible... at scale!

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