The Future Cadillac Celestiq is going to be super luxurious.
This picture taken on January 16, 2021 shows the side emblem of a 1964 El Camino Chevrolet during a gathering of auto enthusiasts in Tokyo. - A loose club of fans rolls up most weekends in central Tokyo to show off their Cadillacs, Chevrolets and other modern classic vehicles from the mid to late 20th century.
How Much Will It Cost?
Although we haven't had a sneak peek of the future electric vehicle, a report by the Wall Street Journal revealed that the price of the car will start at around $300,000, as disclosed by people close to the matter.
Later this summer, GM plans to debut the Celestiq, a vehicle prototype. The sedan, which will be made to order at the company's technical facility close to Detroit, will be considered Cadillac's top model.
Less than 500 Celestiqs will be produced by the automaker each year in an effort to demonstrate its technology and raise awareness of Cadillac, according to the sources of WSJ's report.
The sources added that the latest iteration of GM's hands-free assisted-driving system, called Ultra Cruise, and unique wood trim for the interior are among the new car's features.
Production of the Celestiq is expected to begin in the latter half of 2023, with a price tag that might rise much above $300,000 depending on additional features, as disclosed by the sources.
Read also: Cadillac Celestiq EV: GM to Hand Build the Car, Invests $81M on the Project
The Rise of EVs
WSJ noted that Cadillac is one of the many luxury automakers that plans to completely switch over to electric vehicles at a faster rate than the rest of the market. By 2030, Mercedes-Benz, Rolls-Royce, Cadillac, GM's Buck, and Volvo all want to sell only electric vehicles.
Since they have more freedom to set higher prices to counterbalance the huge expensive batteries required to power EVs, luxury automobile makers are better equipped to transition away from internal combustion vehicles, according to analysts.
Several electric vehicles will be available in North America across GM's four brands by the middle of the decade, up from the current four, according to GM, which has stated that Cadillac will lead the way in the automaker's transition to EVs.
GM claims that it can swiftly achieve growth in the EV market by employing a standard system of battery cells, motors, and other in-house equipment to support each new entry.
The Lyriq, a midsize SUV that GM is making at a plant in Tennessee, is the 1902-founded Cadillac's very first electric car. A number of new Cadillac EVs, like the Celestiq, are anticipated in the upcoming years.
Despite numerous attempts at an image revamp, Cadillac's market share in the United States has steadied in recent years at about 1% of the total U.S. automobile market, according to WSJ.
To compete directly with the German luxury companies, Cadillac has changed its vehicle selection away from big, plush sedans and toward sportier driving. The Cadillac V-Series models, which are geared toward racetracks, have been offered for sale since the early 2000s.
Related Article: GM Chevy Bolt Getting Cheaper? Here's Why General Motors Reduces EV Prices Despite Rising Demands
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Written by Joaquin Victor Tacla
