Today's modern customers expect real-time communication when interacting online with any business. Real time communication means participants exchange responses in a live capacity, without latency. According to research from Hubspot, 90% of consumers rated an "immediate" response as 'important' or 'very important' when they had a customer service question. And according to other research, customers prefer live chat over any other communication channel (Comm 100).
It's no wonder then that more and more business organizations rely on chat API to provide real-time communication with their customer base. From hospitals, to banks, e-commerce platforms, and various professional services, business enterprises are integrating chat API into their systems to ensure clear, convenient, and immediate communication with their clients.
What is the function of a Chat API?
The simplest way to define a chat API is that it provides real-time communication functions like messaging, group chat, and push notifications for your app or website and the infrastructures to which they are linked. With chat API you can incorporate real-time chat into any application. Real-time communication covers a broad range of functions that means immediate, direct communication between individuals or among a group without any delays.
Let's look at some of the advantages of developing real-time communication features utilizing chat APIs.
Benefits of Using Chat API
1. Improved customer communication
Without doubt a principal advantage of chat API is that it enables more effective communications between customers and businesses. Live chat sessions can be used for product and billing queries, up-sales, issue resolution, customer relationship management (CRM), and so much more. Questions and responses can be relayed clearly via chat creating convenience and ease and facilitating transactions. It's no wonder then that numerous organizations use chat API as one of the top customer care solutions as a smooth and efficient communication channel.
2. Increased consumer satisfaction
Customers now expect immediate and personalized responses in real-time. Choosing a reputable CPaaS (communication-platform-as-a service) provider who offers a dynamic and robust chat API means that you can meet and even surpass your customer's expectations. Responsive customer care enhances customer satisfaction, building trust in your brand. According to salesforce research, 89% of consumers are likely to become repeat buyers after a positive customer service experience.
3. Faster message reception is possible
In customer service, speed is essential since clients dislike being kept waiting. Rapid reaction times are one of the most crucial aspects of a successful customer experience. A prompt response demonstrates that you are a customer-centric business. By using instant messaging via a chat API, you can guarantee that your business's messages are received in real-time by clients, with no delays. In turn, customers will be happier with the offered services if they get prompt responses in real-time.
4. Comprehensive security methods to protect data
Today, more and more customers are concerned about the security of their data and chat history. Building a communication solution with a chat API from an established CPaaS provider ensures a level of security for all your data. Chat APIs are generally offered as part of a secure communication platform that comes with several security protocols including data encryption. Data, both at rest and transit is secured. Using a chat API with the right provider ensures that all communications between you and your customers are safe and private.
5. Easily compatible with other applications
The ease with which chat API can be integrated with other apps is another main advantage it offers. Chat API is compatible with a wide variety of other third party business apps. For example, it can be integrated into a hospital's EHR (electronic health record) system, an online banking app, or a company's CRM system. Chat API can enhance existing business software platforms. Its widespread integration with a variety of different applications can streamline workflows, creating greater efficiency in business work processes.
Conclusion:
If you are ready to start exploring the possibilities of chat API, then you first need to find a trusted CPaaS provider. A company like QUICKBLOX has a proven track record of providing embeddable real-time communication features via their chat SDKs and APIs. With their software you can add services such as instant messaging, video chat, and group video calls to any website or app.
For an application to be useful and popular, customers expect to be able to communicate with others in real-time. To ensure your business success and ability to keep up with your competitors, start building with a chat API today.
* This is a contributed article and this content does not necessarily represent the views of techtimes.com
