There lies a large gap between invention and profit. Branding can be the transformation of a product into a status; a reputation. To create a brand needs a certain type of focus. Being the construction of a profile for that product, it can decide the success of it across its relative market. It is in this way that marketing becomes a narrative, even a personality for the brand itself.
Since social media marketing has become more popular, creators are finding variously innovative ways to launch and push their brand online. Public figures, yet also newer creators, can use these media outlets to engage with people that might not be able to access their content via other methods. Platforms including Instagram and Twitter allow people to virtually build a representation of themselves and their business, whereas newer websites such as TikTok are allowing people to connect more directly and transparently with their audience.
Online branding is, above all, about interaction with your targeted audience and growing that audience. It is a modern way of growing popularity and increasing potential clients, buyers and consumers. Replacing traditional advertising methods, such as press, television articles and billboards - brands can expand their vision across multiple platforms and communicate more comprehensively with the world.
Not every start-up business achieves their goals, but whether due to coincidence or productivity, there is a scope of professional solutions. Some entrepreneurs are finding these through marketing training and mentorship.
Creative marketing methods are used to find a strategy, unique to each brand, which aim to ensure longevity and success of the business. They present a groundwork so that both established and up-and-coming brands have ample opportunity to create a holistic narrative, distinctly conveying their individuality to the world.
It might be dependent on that central message, and the clarity and intention in how it is presented, but there are experts to ask. Travis Brady, a popular branding mentor, is making a name for himself using his knowledge on marketing. Brady concentrates on creating a cohesive story that genuinely illustrates the brand's journey, mission and value.
Founder and CEO of Next Gen Agency, Brady has developed creative methods that can transform a brand's marketing, helping it scale its reach. Travis and co-owner Minky Brady's work in Next Gen Agency is known throughout the industry, for its methodological approach, applied to craft a dynamic plan for brand owners to start working towards their potential.
Many methods of branding can seem insincere, often when adopting a trend-focused approach, but each business has a reason behind it and a visual impression on the world that it can direct. Brady understands that to resonate with consumers in a meaningful way, their story must be clear and informative; it is not just about likes and comments.
Brady's formula began with inspiration drawn from his conversation with an ex-president of the National Speakers Association, who stated it takes 8 years to build a brand. Attempting to reverse-engineer the process, Brady's structure brings the timeline down from 8 years to 8 weeks.
It starts with a comprehensive 5-step approach, spanning leadership discovery and coaching development. This ensures that the brand's values remain consistent; paired with planning the intersections of the brand. These include its team, aesthetic and community. Brady's final step is the implementation of social media marketing and lead generation.
Working with his clients during the marketing process, Brady discerns the best ways of delivering his service - identifying each brand's greatest value propositions and push the business into new sales. With multiple packages available, Next Gen Agency's 5-pronged approach is fit for any brand or person at any stage of their journey.
Brady explains the reasoning behind the name: "Our agency is called 'Next Gen' because we believe everyone is unique, different, creative, and has something the world needs. So we challenge the status quo, really getting people out there in a unique and innovative way. It is not about just branding clients, it's about bringing the uniqueness out of that person - making them Next Gen." Brady works closely with his wife, Minky Brady who handles the marketing of the Agency.
Brady and Next Gen Agency have worked closely with a handful of high-profile athletes as of late. For example, Brady and his team worked with retired NBA player and Utah Jazz Legend Thurl Bailey in addition to the celebrity fitness trainer behind the popular fit2fat2fit Instagram account, Drew Manning.
Next Gen Agency is making waves in the industry with its business events - bringing people together where they can learn, grow and network. Brady is still developing this branch of the Agency, but his team's event planning is already reaching out to business leaders. It's also helping young athletes, through their 'Heart of A Champion' event, encouraging them to strive in both sport and life. They go by their motto, 'To The Next Generation.'
You can find updates on Travis Brady's work through his Instagram, or visit Next Gen Agency's website to learn more.
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