Apple Unveils $350 Beats Studio 3: Pure Adaptive Noise Canceling, 22-Hour Battery Life, And Apple’s W1 Chip Onboard Apple has finally upgraded the Beats Studio line with a new pair of cans. It’s called the Beats Studio 3, featuring the same design but with Apple’s W1 chip baked-in, enabling Pure ANC noise-canceling and a long battery life. by Carl Velasco