Forget The Turkey: Thanksgiving 2016 Online Spending Of US Shoppers Hit Above $1 Billion Mark U.S. shoppers have indulged in online retail spends of over $1 billion between midnight and 5 p.m. ET on Nov. 24, Thanksgiving Day, per a report by Adobe Digital Insights. Thanksgiving 2016 online sales are expected to cross the $2 billion mark. by Anu Passary