Amazon apparently took notice of Netflix's partnership with Virgin America.

The tech giant responded with a streaming-in-the-sky collaboration of its own, announcing its Amazon Prime Video and Music service will be available to subscribers aboard select JetBlue flights, as reported by Slash Gear.

The website is additionally reporting that most JetBlue's Fly-Fi flights are already able to stream Prime content, but that the full service should be available by November 26th, Thanksgiving Day, and right in time for the holiday travelers to enjoy just weeks away next month.

The travelers who are Amazon Prime subscribers will not need to pay for JetBlue's in-flight Wi-Fi — or Fly-Fi experience as the airline calls it — as it will be free for those customers.

"Fly-Fi is now available on most JetBlue aircraft, and we're working hard to install this new service across our fleet as quickly as possible," JetBlue says on its website.

Making good on that promise will be vital, as JetBlue appears to be making its parternship with Amazon Prime a permanent perk, while the Netflix-Virgin America sky-high streaming collaboration is slated to end in early March of 2016.

Aboard a Fly-Fi-equipped JetBlue flight, Prime subscribers will be able to stream movies, television shows and music thousands of feet above the ground. JetBlue additionally adds that users can stream the content of their choice via any device that they want — whether laptops, iOS or Android smartphones and tablets and of course, Amazon's own Fire products.

Prime-time flying.