For a number of years, the BBC has been working with the concept of "perceptive media," which basically involves media that adapts to the audience.

One of the first perceptive media releases was an animated audio play that changed some of the minor elements of the story based on where the user was listening to it. It then took things a step further with Perceptive Radio, which played different songs based on location and sensor data, such as how far away from the device the listener was.

Now, the BBC has developed a new "visual perceptive media," which basically comes in the form of a mobile app and analyzes listening habits. It even asks the user questions about their personality. Along with information like age and gender, the short film is tailored to what the system thinks would be the preferences of the viewer. For example, different characters may get more screen time than others, certain scenes may be cut, and so on. Not only that, but the whole look of the film can be changed with different color filters, and the background music for the film will take cues from the user's music tastes.

According to the BBC, perceptive media could draw from a range of different sources for data, perhaps even adapting to moods in real time. Users could also get more value out of watching something more than once, with a video potentially changing how it plays out.

Via: Engadget